Television commercial (60 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's summer foods after it was voted "Fruit and Veg Retailer of the Year" in the 2002 Retail Industry Awards. The advertisement was filmed at a house in Catford, London on 25th, 28th-30th April and 1st May 2003, and was first aired on television on 4th June 2003.
Jamie Oliver congratulates his friends on their engagement, then cooks food for their wedding which is delivered to a house and garden by Sainsbury's. Jamie Oliver is also the best man. At the end of the commercial he realises that he forgot to provide a wedding cake. The advert was one of a series of four television commercials for summer 2003 on the summer wedding theme.
Ends with the slogan "making summer taste better", rather than the usual "making life taste better".
Advertising agency: Abbott Mead Vickers BBDO Ltd. Ident number: AMV/SABD611/060. Copy writer: Antonia Clayton. Director: John Birkin. Music: 'Grand Choral' by George Delerue.
Television advertising
"Big Day" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/30
- Date: 2003
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)