Television commercial (40 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Italian pasta range.
Jamie Oliver travels to Naples to meet the family who make Sainsbury's dried pasta. He sees a durum wheat field, factory, and a family serving pasta.
Ends with the slogan "Sainsbury's, making life taste better".
Television advertising
Italian pasta television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/32
- Date: [c. May 2004]
- Level: File
- Extent: 1 file
- Access: Open
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