Television advertising
"Acceptance" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/4
- Date: [1999]
- Level: File
- Extent: 1 file
- Access: Open
Television commercial (30 seconds) featuring a man with children visiting his ‘new friend’ at her house (it is implied that he is a single father and is taking his children to meet his new girlfriend but they are doubtful about her). They have a meal of sausages and mashed potato, and the children look pleased. Text at the bottom (in the style of a checkout display) reads “Acceptance, £2.35”, implying that a good meal has helped them to get along better. This is followed by the strapline “Sainsbury’s making life taste better” read by an out-of-vision announcer.
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