Television commercial (20 seconds) announcing a £1 million prize draw for Sainsbury's customers. Part of the "Sainsbury's making life taste better" campaign.
The advert first shows a tin of baked beans with a checkout-type display reading "Baked beans". It then goes to a woman sunbathing by the sea in a hot and sunny resort, and the display changes to "Baked".
Ends with "making life taste better" slogan onscreen.
Advertising agency: M&C Saatchi. Advertising agency reference NSA/SAMI008/020.
Television advertising
"Millionaire" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/6
- Date: 1999
- Level: File
- Extent: 1 file
- Access: Open
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