Television commercial (20 seconds) announcing a £1 million prize draw for Sainsbury's customers. Part of the "Sainsbury's making life taste better" campaign.
The advert first shows a tin of baked beans with a checkout-type display reading "Baked beans". It then goes to a woman sunbathing by the sea in a hot and sunny resort, and the display changes to "Baked".
Ends with "making life taste better" slogan onscreen. The music is 'Norville Suite' by Carter Burwell from the film 'The Hudsucker Proxy'.
Advertising agency: M&C Saatchi. Advertising agency reference NSA/SAMI008/020.
Television advertising
"Millionaire" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/6
- Date: 1999
- Level: File
- Extent: 1 file
- Access: Open
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