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Television commercial (30 seconds) promoting Sainsbury's Organic range.
Shows Organic products above a checkout-type display with prices and messages expressing surprise at the variety included. The products shown are bread, carrots, Sainsbury's Organic Vanilla Ice Cream, a pasta ready meal (Sainsbury's Organic Tagliatelle with Garlic Mushrooms and Caramelised Onions) and lager. Packaging of Organic products also appears.
Ends with "making life taste better" slogan onscreen. The music is 'Norville Suite' by Carter Burwell from the film 'The Hudsucker Proxy'.