Adverts for ‘Same price, different values’ campaign, Nov 2013

Digital copies of adverts used to promote Sainsbury's ‘Same price, different values’ campaign ('Value of values') under campaign slogan 'Live Well for Less'.

In this campaign Sainsbury's challenged Tesco's price-matching advertisements, claiming that their product comparisons were not like-for-like. Adverts were run in the national press, including the Metro, Daily Mail and The Daily Telegraph. PDF format.

Includes:
'Same price, different values' about Sainsbury's basics water (sourced from a spring in Yorkshire, compared to Tesco's mains-supply basic water).

'Same price, different values' about Sainsbury's basics tea (Sainsbury's points out that its own brand tea is Fairtrade, while Tesco's is not).