Midhurst Road, Liphook store opening marketing memorandum and publicity material, 1998

Internal memorandum with enclosures detailing the marketing initiatives for the opening of the new Sainsbury's store in Sherborne on 20 October 1998.

The promotional material features drawings from a children's competition.

Enclosed with the memorandum are the following papers:
Activity schedule
Catchment area map
Proof of pre-opening advertisement "Will you be one of the firstest people in our new Sainsbury's? (Me and my mum will.)"
"Sainsbury's News" (A3 sized brochure, in the style of a newspaper)
Proof of £1 off delicatessen voucher "Mummy says she can get £1 off at the Deli Counter."
Proof of store guide "This store plan of our new Sainsbury's is all part of the service."