Sherborne store opening marketing memorandum and publicity material, 1999

Internal memorandum with enclosures relating to marketing for the opening of the new Sainsbury's store in Sherborne on 23 March 1999.

The promotional material features drawings from a children's competition.

Enclosed with the memorandum are the following papers:
Activity schedule
Catchment area map
"Sainsbury's News" (A3 sized brochure, in the style of a newspaper)
Proof of pre-opening colour page advertisement "Surprise! (There'll be squillions)"
Proof of pre-opening wrap (an advertising wrap for the Yeovil Times newspapers)
Proof of post opening colour page advertisement (for Yeovil Times/Western Gazette)
Close proximity leaflet "Mummy says she can get £1 off at the Fishmonger" (a flyer with voucher, handed out by staff on the street)
Proof of advertising van 48 sheet advertising poster "A fishman who sells all kinds of fresh fish (except Bob my goldfish)"