Isle of Wight (Newport) store opening marketing memorandum and publicity material, 1999

Internal memorandum with enclosures relating to marketing for the opening of the new Sainsbury's store in Newport, Isle of Wight on 27 April 1999.

The promotional material features drawings from a children's competition.

Enclosed with the memorandum are the following papers:
Activity schedule
Catchment area map
"Sainsbury's News" (A3 sized brochure, in the style of a newspaper)
Proof of pre-opening colour page advertisement "Will you be one of the firstest people in our new Sainsbury's? (Me and my mum will.)"
Proof of post opening colour page advertisement "A restaurant with good food on the menu. (But I like it better on a plate.)"
Close proximity leaflet "Surprise! (There'll be squillions of them at our new Sainsbury's.)" (a flyer with voucher, handed out to the public on the street)
Proof of 48 sheet advertising poster (large billboard poster) "A petrol station to feed your car when it gets hungry"