Television commercial (20 seconds) promoting the last week of Sainsbury's 125th birthday celebrations (to end on 11 March).
The anniversary promotions included a prize draw and special offers on products. The advertisement has a light-hearted, humorous tone using historic imagery (including Romford branch in 1905, see SA/BRA/7/R/9/1/3) and film footage superimposed with modern images such as historic characters holding modern Sainsbury's carrier bags.
Advertising agency: Abbott Mead Vickers BBDO Ltd (reference AMV/SABI288/020). Video from The Moving Picture Company.
125th anniversary television commercials
"125th - Last Week" television commercial
- Ref. No: SA/MARK/ADV/1/2/2/3/2/2
- Date: 3 Mar 1995
- Level: File
- Extent: 1 file
- Access: Open
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