Television and cinema advertising
Sainsbury's 140th anniversary television commercial
- Ref. No: SA/MARK/ADV/1/2/2/3/3
- Format: Recorded media non-physical
- Date: [2009]
- Level: File
- Extent: 1 digital video recording
- Access: Open
Television commercial celebrating Sainsbury's 140th anniversary which features various developments in the company over its history such as the first recruitment of women in 1914 and support of Fairtrade products in 1994. The advertisement features re-enactments of these developments including a recreated counter service shop. Features the slogan "Trying something new for 140 years".
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