This series includes examples of Sainsbury's promotional gifts and give-aways.
The anniversaries of branch openings were marked by special promotions and free gifts, such as crayons and colouring books for children and offers of tea sets, cutlery and table linen. Customers sometimes had to save coupons printed on the wrapping paper of Sainsbury brand products.
Promotional activities could be effectively targeted at customers since the provision of a delivery service meant that lists of regular customers and their shopping patterns were available. If any customers were neglecting to purchase certain products, they were sent letters, colourful showcards and leaflets informing them of special promotions and free samples of the items.
See 'Archives' article in JS Journal: p.24, Jun 1994.
Advertising campaigns (national and regional) and special campaigns
Promotional gifts/offers
This series includes examples of Sainsbury's promotional gifts and give-aways.
The anniversaries of branch openings were marked by special promotions and free gifts, such as crayons and colouring books for children and offers of tea sets, cutlery and table linen. Customers sometimes had to save...
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The anniversaries of branch openings were marked by special promotions and free gifts, such as crayons and colouring books for children and offers of tea sets, cutlery and table linen. Customers sometimes had to save...
- Ref. No: SA/MARK/ADV/1/3
- Date: [1900s-2000]
- Level: SubSeries
- Extent: 1 box, 1 volume, 1 file, 1 album, 242 items
- Access: Open
Small trade tokens, made in imitation of the guineas of George III, issued between 1787-1800, and nicknamed 'spade guineas' from the shape of the...
Rectangular cardboard box with a removable lid used to hold crayons. The lid is covered with a white label containing the following inscription...
Includes free offers of teaspoons, various product items such as sugar, coffee, eggs, biscuits and flour, and gifts such as crayons, pencils, balloons...
Poster advertising the promotional offer of up to £30 of free Sainsbury's food when customers buy a Simon & Leigh Home Freezer from the store. The...
Hexagonal shaped glazed ceramic ashtrays, intended as promotional gift for importers and buyers of Helvetia brand Swiss Petit Gruyere Cheese....
Tomato-character logo bug with wobbly eyes and 'sticky feet' attached to a white length of ribbon that features the slogan "Sainsbury's Making Life...
Advertising balloons with campaign slogans, for display and as promotional give aways.
Set of four boxed model vehicles given away with Sainsbury's own-brand breakfast cereals.
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