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Hexagonal shaped glazed ceramic ashtrays, intended as promotional gift for importers and buyers of Helvetia brand Swiss Petit Gruyere Cheese. Transfer reads ' Helvetia Swiss Gruyere Cheese' with image of Helvetia (symbolic and heraldic figure of Switzerland) with sword and shield. 2 also with additional 'Sold only by J. Sainsbury' transfer. Makers mark Suisse Langenthal.