Comprises Point of Sale advertising material for beverages and soft drinks; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Coffee (including strength guide):
'Gold Choice',
Roast & Ground (All Blends),
Breakfast Blend;
Medium Roast/Special Blend Ground Coffee; ,
Coffee showcards:
Sainsbury's Coffee ["keeps fresher longer in its new air-tight container try Sainsbury's coffee and taste the difference"] and Sainsbury's Freshly Ground Coffee,
Tea:
Red Label Tea,
Brown Label Tea,
Tagged Tea Bags,
Earl Grey,
Fruit juice and squash:
Orange juice (freshly squeezed, pure),
English Apple Juice,
Freshly squeezed grapefruit juice,
Pure pineapple juice,
Exotic fruit juice,
Fruit Cocktail Drink,
"High Juice" Lemon Crush (Ready to Drink),
"High Juice" Squash,
Premium Juice Drinks,
Mango juice
Other soft drinks:
Sainsbury's Soft Options,
Sainsbury's Diet 'Classic Cola',
Lemonade,
'Gio' sparkling lemon and lime soft drink,
"Can-O-Pop" cream soda flavour soft drink,
'Coolcrush',
Sainsbury's Mixer Drinks,
Sainsbury's Spring Water,
Non own brand products:
Tea - Tetley Tea Bags
Coffee - Carte Noir, Percol Fairtrade Nicaragua/Colombia Coffee, Nescafé, Kenco Coffee Bags
Soft drinks - Volvic [water], Schweppes Indian Tonic Water, "Oasis Light", Robinsons Apple & Blackcurrant Juice Drink, Diet Pepsi, Diet Coca Cola, Tropicana Pure Premium [orange juice]
Advertisements frequently refer to special offers (e.g. Sainsbury's Price Watch - Always Good Value" and Multibuys), competitions, and gift offers;
Some examples feature the slogans "Good food costs less at Sainsbury's." and "Take a closer look";
Also includes "Summer Ready to Drink", "Sainsbury's summer drinks Refreshingly Good value" [c.1970s], and "Introducing Stay On Ring-Pulls" signage.
"Money Saved is Money Earned!" showcard
[Early 20th century]Advertises Sainsbury's 1/4 tea. Includes image of a woman pushing a pram containing four babies captioned "Returning from Sainsbury's."
SA/MARK/ADV/2/1/1/1
"Sainsbury's Freshly Ground Coffee" showcard
[c. 1920s-c. 1930s]Possibly a later reproduction rather than an original
SA/MARK/ADV/2/1/1/2
"sainsbury's Coffee, keeps fresher longer in its new air-tight container, try Sainsbury's coffee and taste the difference" showcard
[c. 1950s]SA/MARK/ADV/2/1/1/3
"Special Offer: Lyons' Quick Brew, Brooke Bond's P. G. Tips, 1/6" showcard
[c. 1950s]SA/MARK/ADV/2/1/1/4
"Sainsbury's Summer drinks, Refreshingly Good value" poster
[1960s-1970s]Features image of a smiling sun
SA/MARK/ADV/2/1/1/5
"Discount '78: Sainsbury's Red Label Tea, 38½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/6
"Discount '78: Sainsbury's Red Label Tea, 19½p, 38½p" poster
[1978]SA/MARK/ADV/2/1/1/6A
"Discount '78: Sainsbury's Red Label Tea Bags, 51p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/7
"Discount '78: Sainsbury's Instant Coffee powder, 94p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/8
"Discount '78: Sainsbury's Instant Coffee Powder, 94p" poster
[1978]SA/MARK/ADV/2/1/1/8A
"Discount '78: Sainsbury's Brown Label Tea, 18p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/9
"Discount '78: Lyons Quick Brew, 47p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/10
"Discount '78: Horlicks, 54½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/11
"Discount '78: Horlicks, 54½p" poster
[1978]SA/MARK/ADV/2/1/1/11A
"Discount '78: C-Vit Blackcurrant Health Drink, 34p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/12
"Discount '78: Sainsbury's Unsweetened Jaffa Orange Juice, 17p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/13
"Discount '78: Sainsbury's Unsweetened Grapefruit Juice, 17p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/1/14
"New: Sainsbury's Earl Grey Tea, 49p" barker card (shelf edge label)
12 Nov 1984SA/MARK/ADV/2/1/1/15
"New: Robinsons Apple & Blackcurrant Juice Drink, 95p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/1/16
"Special Offer: Kenco Coffee Bags, 69p" barker card (shelf edge label)
28 Jan 1985SA/MARK/ADV/2/1/1/17
"Sainsbury's Pure Grapefruit Juice, 79p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/18
"Sainsbury's Pure Orange Juice, 79p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/19
"Sainsbury's Pure Apple Juice, 72p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/20
"Sainsbury's Pure Pineapple Juice, 69p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/21
"Special Offer: Sainsbury's Pure Orange Juice, 68p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/22
"Special Offer: Sainsbury's Pure Pineapple Juice, 69p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information
SA/MARK/ADV/2/1/1/23
"Diet Pepsi, 61p" barker card (shelf edge label)
[1980s]Includes star design, possibly relating to a discount campaign
SA/MARK/ADV/2/1/1/24
"Diet Coca Cola, 66p" barker card (shelf edge label)
[1980s]Includes star design, possibly relating to a discount campaign
SA/MARK/ADV/2/1/1/25
"Sainsbury's Fruit Cocktail Drink, 59p" barker card (shelf edge label)
[1980s]Advertises drink "Made with a blend of Orange, Pineapple, Apricot, Passion Fruit, Apple, Lemon, Lime, Guava, Banana and Mango Juice". Includes "No Artificial Preservatives" nutritional information and...
SA/MARK/ADV/2/1/1/26
"Sainsbury's Pure Orange Juice, 62p" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information and star design, possibly relating to a discount campaign
SA/MARK/ADV/2/1/1/27
"Sainsbury's Pure Orange Juice, £1.32" barker card (shelf edge label)
[1980s]Includes "No Added Sugar, No Artificial Preservatives" nutritional information and star design, possibly relating to a discount campaign
SA/MARK/ADV/2/1/1/28
"Tetley Tea Bags, £1.95" barker card (shelf edge label)
[1980s]Includes "Price Selected for This Store" logo
SA/MARK/ADV/2/1/1/29
"Sainsbury's Freshly Squeezed Grapefruit Juice" barker card (shelf edge label)
[1980s]Advertises that "Each 500ml bottle contains the juice of at least 5 Grapefruits, 100% Pure Unsweetened". Includes "No Artificial Preservatives, Colours or Flavouring" nutritional information
SA/MARK/ADV/2/1/1/30
"Sainsbury's Freshly Squeezed Orange Juice" barker card (shelf edge label)
[1980s]Advertises that "Each 500ml bottle contains the juice of at least 8 Oranges, 100% Pure Unsweetened". Includes "No Artificial Preservatives, Colours or Flavouring" nutritional information
SA/MARK/ADV/2/1/1/31
"New Season's: Sainsbury's Premium English Apple Juice, Special Offer: 79p" barker card (shelf edge label)
[1980s]Includes "No Artificial Additives, Rich in Vitamin C" nutritional information and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/32
"Sainsbury's Brown Label Tea, 28p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/33
"Sainsbury's Red Label Tea, 37p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/34
"Sainsbury's Red Label Tea, 59p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/35
"Sainsbury's Red Label Tea Bags, £1.49" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/36
"Special Offer: Sainsbury's English Apple Juice, 59p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/1/37
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