Comprises Point of Sale advertising material for beverages and soft drinks; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Coffee (including strength guide):
'Gold Choice',
Roast & Ground (All Blends),
Breakfast Blend;
Medium Roast/Special Blend Ground Coffee; ,
Coffee showcards:
Sainsbury's Coffee ["keeps fresher longer in its new air-tight container try Sainsbury's coffee and taste the difference"] and Sainsbury's Freshly Ground Coffee,
Tea:
Red Label Tea,
Brown Label Tea,
Tagged Tea Bags,
Earl Grey,
Fruit juice and squash:
Orange juice (freshly squeezed, pure),
English Apple Juice,
Freshly squeezed grapefruit juice,
Pure pineapple juice,
Exotic fruit juice,
Fruit Cocktail Drink,
"High Juice" Lemon Crush (Ready to Drink),
"High Juice" Squash,
Premium Juice Drinks,
Mango juice
Other soft drinks:
Sainsbury's Soft Options,
Sainsbury's Diet 'Classic Cola',
Lemonade,
'Gio' sparkling lemon and lime soft drink,
"Can-O-Pop" cream soda flavour soft drink,
'Coolcrush',
Sainsbury's Mixer Drinks,
Sainsbury's Spring Water,
Non own brand products:
Tea - Tetley Tea Bags
Coffee - Carte Noir, Percol Fairtrade Nicaragua/Colombia Coffee, Nescafé, Kenco Coffee Bags
Soft drinks - Volvic [water], Schweppes Indian Tonic Water, "Oasis Light", Robinsons Apple & Blackcurrant Juice Drink, Diet Pepsi, Diet Coca Cola, Tropicana Pure Premium [orange juice]
Advertisements frequently refer to special offers (e.g. Sainsbury's Price Watch - Always Good Value" and Multibuys), competitions, and gift offers;
Some examples feature the slogans "Good food costs less at Sainsbury's." and "Take a closer look";
Also includes "Summer Ready to Drink", "Sainsbury's summer drinks Refreshingly Good value" [c.1970s], and "Introducing Stay On Ring-Pulls" signage.
Food products
Beverages and soft drinks (not BWS) point of sale advertising material
Comprises Point of Sale advertising material for beverages and soft drinks; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Coffee (including strength guide):
'Gold Choice',
Roast & Ground (All Blends),
Breakfast Blend;
Medium...
Read all
Products advertised include:
Coffee (including strength guide):
'Gold Choice',
Roast & Ground (All Blends),
Breakfast Blend;
Medium...
- Ref. No: SA/MARK/ADV/2/1/1
- Format: Printed Material
- Date: [Early 20th century-1990s]
- Level: File
- Extent: 89 items
- Access: Open
Advertises Sainsbury's 1/4 tea. Includes image of a woman pushing a pram containing four babies captioned "Returning from Sainsbury's."
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes "No Added Sugar, No Artificial Preservatives" nutritional information
Includes star design, possibly relating to a discount campaign
Includes star design, possibly relating to a discount campaign
Advertises drink "Made with a blend of Orange, Pineapple, Apricot, Passion Fruit, Apple, Lemon, Lime, Guava, Banana and Mango Juice". Includes "No...
Includes "No Added Sugar, No Artificial Preservatives" nutritional information and star design, possibly relating to a discount campaign
Includes "No Added Sugar, No Artificial Preservatives" nutritional information and star design, possibly relating to a discount campaign
Includes "Price Selected for This Store" logo
Advertises that "Each 500ml bottle contains the juice of at least 5 Grapefruits, 100% Pure Unsweetened". Includes "No Artificial Preservatives,...
Advertises that "Each 500ml bottle contains the juice of at least 8 Oranges, 100% Pure Unsweetened". Includes "No Artificial Preservatives, Colours or...
Includes "No Artificial Additives, Rich in Vitamin C" nutritional information and "Good Food Costs Less at Sainsbury's" slogan
Includes "Good Food Costs Less at Sainsbury's" slogan
Includes "Good Food Costs Less at Sainsbury's" slogan
Includes "Good Food Costs Less at Sainsbury's" slogan
Includes "Good Food Costs Less at Sainsbury's" slogan
Includes "Good Food Costs Less at Sainsbury's" slogan
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