Comprises Point of Sale advertising material for cakes, fruit pies and puddings; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Cakes, tarts and fruit pies:
Sainsbury's Double Chocolate, Lemon Drizzle, Carrot & Orange, Walnut & Coffee and Banana & Toffee Cakes;
Sainsbury's Super Chocolate Swiss Roll with chocolate buttercream,
Banana Gateau (from Patisserie),
'Children in Need' Cupcakes,
Rich Cherry Genoa Cake,
Chocolate Cake with chocolate flavour chips,
Sainsbury's Real Fruit Tarts, Sainsbury's Assorted Jam Tarts,
Egg Custard Tarts,
Assorted Bramley Apple Pies,
Christmas cakes and puddings:
Sainsbury's Christmas Chocolate Cup Cake,
Fully Iced Christmas Cake, and Rich Christmas Pudding with stout and rum,
Other desserts and puddings:
Jam Sponge Pudding,
Sainsbury's Jellies - Classic Cola, Cool Crush, Gio;
Non own-brand products:
"Celebration Cakes" by Jane Asher,
Entenmann's Chocolate Fudge Cake,
Lyons Real Chocolate Fancies,
Hales Grannies Cake,
Rowntree's Jelly (orange, lemon, pineapple, banana, raspberry, strawberry, tangerine, cherry, peach and Disney's Pocahontas),
Mr Kipling range: Manor House Cake, 'Country Collection' Milford Flapjacks and Plumpton Fruit Cake, Apple Pies, Apple Bakewell, Assorted Fruit Sundaes, and Jam Tarts.
Advertisements frequently refer to special offers (including Multibuys);
Some signage features the "from Sainsbury's store Fresh Bakery" logo;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", "Sainsbury's. Everyone's favourite ingredient.", and "Take a closer look".
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