Comprises Point of Sale advertising material for cakes, fruit pies and puddings; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Cakes, tarts and fruit pies:
Sainsbury's Double Chocolate, Lemon Drizzle, Carrot & Orange, Walnut & Coffee and Banana & Toffee Cakes;
Sainsbury's Super Chocolate Swiss Roll with chocolate buttercream,
Banana Gateau (from Patisserie),
'Children in Need' Cupcakes,
Rich Cherry Genoa Cake,
Chocolate Cake with chocolate flavour chips,
Sainsbury's Real Fruit Tarts, Sainsbury's Assorted Jam Tarts,
Cherry Bakewells,
Egg Custard Tarts,
Assorted Bramley Apple Pies,
Christmas cakes and puddings:
Sainsbury's Christmas Chocolate Cup Cake,
Fully Iced Christmas Cake, and Rich Christmas Pudding with stout and rum,
Other desserts and puddings:
Jam Sponge Pudding,
Sainsbury's Jellies - Classic Cola, Cool Crush, Gio;
Non own-brand products:
"Celebration Cakes" by Jane Asher,
Lazzaroni Panettone,
Entenmann's Chocolate Fudge Cake,
Lyons Real Chocolate Fancies,
Hales Grannies Cake,
Rowntree's Jelly (orange, lemon, pineapple, banana, raspberry, strawberry, tangerine, cherry, peach and Disney's Pocahontas),
Mr Kipling range: Manor House Cake, 'Country Collection' Milford Flapjacks and Plumpton Fruit Cake, Apple Pies, Apple Bakewell, Assorted Fruit Sundaes, and Jam Tarts.
Advertisements frequently refer to special offers (including Multibuys);
Some signage features the "from Sainsbury's store Fresh Bakery" logo;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", "Sainsbury's. Everyone's favourite ingredient.", and "Take a closer look".
"Mince Pies, 4p" barker card (shelf edge label)
1976Labelled on back "Original hand painted barker card, Washington 1976"
SA/MARK/ADV/2/1/10/1
"Discount '78: Sainsbury's Swiss Rolls, 22½p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/10/2
"Discount '78: Mr Kipling Apple Pies, 26p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/10/3
"New: Mr Kipling Assorted Fruit Sundaes, 69p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/10/4
"Sainsbury's Rich Cherry Genoa Cake, £3.35" barker card (shelf edge label)
[1980s]Features Christmas design
SA/MARK/ADV/2/1/10/5
"Sainsbury's Rich Christmas Pudding with stout and rum, £1.50" barker card (shelf edge label)
[1980s]Features Christmas design
SA/MARK/ADV/2/1/10/6
"Sainsbury's Assorted Jam Tarts, 39p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/7
"Hales Grannies Cake, 59p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/8
"Special Offer: Sainsbury's Super Chocolate Swiss Roll with chocolate buttercream, 38p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/9
"Special Offer: Sainsbury's Jam Sponge Pudding, 49p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/10
"Special Offer: Lyons Real Chocolate Fancies, 53p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/11
"Special Offer: Mr Kipling Jam Tarts, 49p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/12
"Special Offer: Mr Kipling Manor House, 69p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/13
"Special Offer: Mr Kipling Country Collection Milford Flapjacks, 59p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/14
"Special Offer: Mr Kipling Country Collection Plumpton Fruit Cake, 89p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/15
"Special Offer: Sainsbury's Cherry Bakewells, 42p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/16
"Special Offer: Egg Custard Tarts, 54p" barker card (shelf edge label)
[1980s]Includes "Fresh from Sainsbury's Store Bakery" logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/17
"Sainsbury's Real Fruit Tarts" barker card (shelf edge label)
[1980s-1990s]Includes "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/10/18
"Sainsbury's 'Children in Need' Cupcakes, 26p" barker card (shelf edge label)
[1980s-1990s]Includes "We're Supporting BBC Children in Need" Pudsey Bear logo.
SA/MARK/ADV/2/1/10/19
"new: Sainsbury's Chocolate Cake with chocolate flavour chips, 59p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/10/20
"Special Offer: Dairy Cream Eclair, 30p" barker card (shelf edge label)
[1980s-1990s]Includes "Fresh from Sainsbury's store Bakery" logo, "Real Dairy Cream" logo, and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/10/21
"Special Offer: Sainsbury's Assorted Bramley Apple Pies, 55p" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/10/22
"Special Offer: Sainsbury's Cherry Bakewells, 55p" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/10/23
"Special Offer: Mr. Kipling Apple Pies, 65p" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/10/24
"Sainsbury's Price Watch: Mr. Kipling Apple Bakewell, 77p" barker card (shelf edge label)
[c. 1989]Includes "Always Good Value" star logo and "take a closer look" slogan.
SA/MARK/ADV/2/1/10/25
"Celebration Cakes by Jane Asher" barker card (shelf edge label)
[c. Sep 1992]SA/MARK/ADV/2/1/10/26
"Standard Multibuy" barker cards (shelf edge labels)
17 Mar 1994Labelled at top "J Sainsbury, Master 5 Job 941273 17/03/94". Includes labels for: Rowntree Orange Jelly; Rowntree Lemon Jelly; Rowntree Pineapple Jelly; Rowntree Banana Jelly; Rowntree Raspberry Jelly
SA/MARK/ADV/2/1/10/27
"Standard Multibuy" barker cards (shelf edge labels)
17 Mar 1994Labelled at top "J Sainsbury, Master 6 Job 941273 17/03/94". Includes labels for: Rowntree Strawberry Jelly; Rowntree Tangerine Jelly; Rowntree Blk Cherry Jelly; Rowntree Peach Jelly; Ren Regalice...
SA/MARK/ADV/2/1/10/28
"Sainsbury's Indulgence Range Dairy Cream Fruit Meringue, 59p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/10/29
"Fraisier Gateau with Dairy Cream and Crème Pâtissière, £6.95" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/10/30
"Tarte aux Fruits with Crème Pâtissière, £2.99" barker card (shelf edge label)
[1990s]"3.49" written on front in pen
SA/MARK/ADV/2/1/10/31
"New: Sainsbury's Jellies, Classic cola, Cool Crush, Gio, 29p, buy 3 get 4th Free" barker card (shelf edge label)
[c. Oct 1995]SA/MARK/ADV/2/1/10/32
"Sainsbury's Fully Iced Christmas Cake, Without Marzipan, £7.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/10/33
"One of the ingredients used in Delia Smith's recipe for Christmas Sherry Mincemeat Cake" barker card (shelf edge label)
[1990s]Includes "Sainsbury's. Everyone's favourite Christmas ingredient." slogan
SA/MARK/ADV/2/1/10/34
"Lazzaroni Panettone, £2.99" barker card (shelf edge label)
[c. Dec 1995]Includes note "As Featured in December Issue. 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/10/35
"Christmas Chocolate Cup Cake, 60p" barker card (shelf edge label)
[1990s]Includes "Season's Greetings" Christmas tree logo and "Sainsbury's. Everyone's favourite ingredient." slogan
SA/MARK/ADV/2/1/10/36
"Rowntree's Pocahontas Jelly" barker card (shelf edge label)
[c. 1996]Probably produced around the time Disney's 'Pocahontas' was released on video
SA/MARK/ADV/2/1/10/37
"Sainsbury's Indulgence Dairy Cream Cakes, Buy any 2, Save 30p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/10/38
"Sainsbury's Indulgence Dairy Cream Cakes, Buy any 2, Save 30p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/10/39
"Banana Gateau, 79p, £8.99" barker card (shelf edge label)
[1990s]Features "Patisserie" design
SA/MARK/ADV/2/1/10/40
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