Comprises Point of Sale advertising material for pre-packaged cooked meats and other meat products; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Sausages:
Sainsbury's Extra Lean Sausages ("British Sausages. Enjoy More Variety), Sainsbury's Economy Sausages, Turkey sausages with pork
Pork and ham:
Sainsbury's Italian Pancetta, Genuine Italian Parma Ham, Milano Salami, Bresaola, Prosciutto Crudo, Mortadella,
Roast Ham,
Pepperoni,
Sainsbury's Continental Choice range (Italian Milano Salami, German Green Peppercorn Salami, French Garlic Salami), Breaded Ham on the Bone, Whole Cooked and Boneless English Hams, Country Style Ham, Tendersweet Ham Steaks, American Style Wafer Thin Smoked Ham, Honey Roast Ham on The Bone, English Cooked Cured Pork Shoulder, Parma Ham
Beef:
Sainsbury's Salt Beef
Pies:
Sainsbury's Deep Filled Steak & Vegetable Pie
Other:
Sainsbury's 'Billy Bear' Turkey & Pork Luncheon Meat (with donation given to 'Children in Need')
Non own-brand:
Harris Traditional Bone in Half York Ham, 'Scan' Authentic Swedish Meatballs, 'Bernard Matthews' Premium Cooked Norfolk Turkey Breast, Zwan Pork Luncheon Meat, Celebrity Chopped Ham with Pork.
Advertisements frequently refer to special offers (including "Catch of the Week");
Some examples feature the slogans "Sainsbury's. Where good food costs less" and "Sainsbury's. Everyone's favourite Christmas ingredient".
Also comprises Point of Sale advertising material for bacon; examples featured include barker cards, showcards, shelf labels, and posters.
Bacon products advertised include:
Smoked bacon:
Smoked Prime Middle, Smoked Back Bacon Rashers, Smoked Streaky Bacon, Smoked Rindless Dutch Back Rashers,
Unsmoked bacon:
Unsmoked Prime Middle Rashers, Unsmoked Back Rashers, Danish Unsmoked Middle and Rindless Back Rashers, Unsmoked Dry Cure Bacon,
'JS Tendersweet Bacon' range:
Sainsbury's Tendersweet Special Picnic Steaks, Premium Tendersweet Loin Roast Smoked, Tendersweet Back Rashers, Tendersweet Unsmoked Back Rashers, Tendersweet Back Bacon Chops,
Bacon (general):
Sainsbury's 'British Traditional Bacon' (with slogan "Specially cured in the old fashioned way for flavour and succulence").
Showcards: "Sainsbury's Special Cure English Bacon. Specially cured from selected East Anglian pigs", "Bacon Better Choice Better Quality", and "Have a Joint of Sainsbury Bacon for the week-end";
Advertisements frequently refer to special offers (e.g. "Cheaper Collar Rashers...Fore-Hock Joints") and competitions (including the "Bring Home the Best British Bacon" British Charter Quality Bacon Sweepstake);
Some signage features the 'Charter Quality British Bacon' logo;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", "Sainsbury's. Everyone's Favourite Ingredient.", and "Take a closer look".
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