Delicatessen foods point of sale advertising material

Comprises Point of Sale advertising material for Delicatessen foods, including some pre-packaged products (e.g. pizzas, quiches). Excludes pre-packaged meat and all cheese (for these see SA/MARK/ADV/2/1/11 and SA/MARK/ADV/2/1/18). Examples featured include barker cards, showcards, shelf labels, price lists and posters.

Products advertised include:

Cold meats:
Chorizo,
Proscuitto di San Daniele;

'Sausages of Distinction' range:
Spicy Pork and Pepper Sausage, Spanish Style Sausage (Gold Ribbon logo), Pork and Sage Sausage (Blue Ribbon logo);
Continental Sausages;

'Speciality Chicken' range:
Chargrilled Teriyaki Chicken;

Pies and pasties:
Ham and Chicken Pie,
Cranberry Topped Pie,
Sainsbury's Chicken & Mushroom Pasty,
Egg, Cheese and Bacon Slice
Ginsters Large Cornish Pasty,

Pork pies:
Sainsbury's Crusty Bake Pork Pie,
Cut Pork Pie (with or without egg);

Pates:
Sainsbury's Low Fat Pates (Chicken Liver, Duck and Orange, Farmhouse), Reduced Fat Farmhouse Pate

Other meat products:
Scotch Eggs;
Sainsbury's Premium Sausage Rolls, Cocktail Sausage Rolls;

Quiches and flans (meat and vegetarian):
Sainsbury's Mushroom Quiche, Ham Quiche, Sainsbury's Flans (Salmon & Broccoli, Sweet & Sour, Tomato Masala);

Sainsbury's Vegetarian range:
Cornish Pasty, Mushroom Pie, Sausage Roll;
Spring Rolls;
Sainsbury's Savoury Pies (Made with Quorn Mycroprotein);

Pizzas, bases and toppings:
Sainsbury's Stuffed & Deep Pan Pizzas,
"Sainsbury's Fresh Pizza" Deep Base, and Thin and Crispy Base,
"Sainsbury's Fresh Pizza" Garlic Bread Pizza,
Sainsbury's "Pizzeria" Pizza,
Sainsbury's "Boboli" Freshly Prepared Pizzas (Sainsbury's Fresh Pizza of the week),
"The Pizza Pick-up" (Fresh Chilled Pizza From Sainsbury's),
Sainsbury's Margherita Real Italian Pizzas;
"Sainsbury's Fresh Pizza" toppings: Whole Black Olives, Anchovy Fillets, Peeled Prawns, Cheese Topping, Sliced Peppers, Unsweetened Pineapple Pieces, Sliced Onion, Pizza Sauce, Salami ("Sainsbury's Fresh Pizza Topping of the Month"),
'Why not try something Italian'

Salads:
Sainsbury's Coleslaw,
Hellmann's Coleslaw,
Apple, Peach & Nut Salad with Coconut,
Eastern Salad (Mild Curry Flavour),
Seafood Salad,
Mussel & Pasta Salad,
Raita ('Special Selection Salad'),
Crisp Vegetable Salad,
Fresh Fruit Salad;
Traditional-Greek Style Taramosalata made with olive oil;

Olives:
Sainsbury's Pitted Black Olives,
Spanish Green Olives (Manzanilla),
Spanish Black Olives,
Spanish Green Olives stuffed with Pimento (Manzanilla);

Non own-brand products:
McCain Fresh Chilled Pizza Perfection,
Bernard Matthews Cheese Hamwich,
Cauldron Foods Apricot & Hazelnut Pate,
Cranks Smoked Cheese & Leek Tartlets.

Advertisements frequently refer to special offers (e.g. Multibuys) and competitions.

Some examples feature the slogans "Take a closer look", "Good Food Costs Less at Sainsbury's.", "Sainsbury's. Everyone's favourite ingredient.", "Compare our prices", "Sainsbury's. Everyone's favourite Christmas ingredient.", and "Take a fresh look".