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"All Sainsbury's Farm Assured Fresh Prime Beef, Limited Availability, Unrepeatable Offer: Half Price" barker card (shelf edge label)

Labelled on back, probably by an archivist, "Used in beef scare 4/96", referring to the 1996 BSE or "Mad Cow Disease" crisis

Ref. No: SA/MARK/ADV/2/1/15/118
Date: [29 Mar 1996]
Level: Item
Extent: 1 item
Access: Open