Comprises Point of Sale advertising material for fresh produce; examples featured include shelf labels and posters.
Advertisements frequently refer to special offers (including Multibuys). Some advertisements inform customers about 'money off' coupons to be found in issues of The Sainsbury's Magazine, or highlight certain products with the slogans "Feature of the Month" and "New Season's". Some examples feature the slogans "Look at the Quality - Look at the Choice", "There's Always Something New at Sainsbury's", "Sainsbury's. Everyone's favourite ingredient.", and "Good Food Costs Less at Sainsbury's."
Products advertised include:
Vegetables:
French Artichokes (including Globe),
English Class I Asparagus,
Dutch Class I White Aubergines,
Spanish Cooked Beetroot,
Spanish Broccoli,
English Broad Beans, Portuguese and Spanish Class I Runner Beans, Kenyan/English Dwarf Beans,
English Class I White Cabbage,
English Class I Cauliflower,
English Class I Carrots (including bunched),
English Chillies,
Chilli heat strength guide,
Baby Corn,
French Courgettes,
Exotic Vegetables,
Spanish Class I Garlic,
English Class I Leeks,
mushrooms - English/Dutch Mushrooms, Irish Mushrooms, Large Flat Mushrooms,
onions - Spanish/Portuguese/Mexican Salad Onions, Chilean Large Onions,
British Parsnips,
Peas - English Peas, Mange Tout,
Potatoes (including Home Grown) - Baking Potatoes (British and Greek), New Potatoes (Baby Small, Small, Welsh, Italian and Jersey Royal), British Badger White Potatoes, Maris Piper Potatoes, Desiree, Cara, Romano, King Edward, Red, Salad, Charlotte, Economy British,
English Supersweet Sweetcorn,
Vegetable Stir Fry,
Ready Prepared Vegetables (including Leeks and Savoy Cabbage)
'Potato of the month' signs
Salad vegetables and fruits:
English/Dutch Class I Whole Cucumbers,
Frisee (French Class I), Israeli/Spanish/Portuguese Class I Iceberg Lettuce, English Lollo Rosso and Lollo Biondo, English/Dutch Class I Round Lettuce, Israeli Class I Chinese Leaf, English Chinese Leaf,
Dutch Class I Red Sweet Peppers, Spanish Class I Yellow/Orange Peppers,
Prepared salads (1970s/ 1980s)
Cooked beetroot
Fruit:
Apples - Washington and British Columbian Class I Red Delicious Apples, New Zealand Class I Royal Gala Apples and Fuji Apples, American and Canadian Empire Apples, English Class I Small Cox's Apples, New Zealand Cox's Apples, English Class I Bramley Cooking Apples, Sainsbury's Bramley Apples, Sainsbury's English Traditional Apples, Chilean Class I Granny Smith Apples, New Zealand Class I Braeburn Apples, French Class II Reine des Reinettes Cooking Apples, English Russet Apples, French Class I Reinette du Canada Gris Cooking Apples,
Israeli Fuerte Avocados,
Bananas,
Sainsbury's American Cranberries ('Ocean Spray'),
American Class I Cherries,
Israeli Sweetie Grapefruit
Grapes - Australian Class I Red Emperor Grapes, Australian Ohanes White Grapes, Brazilian/Italian/Spanish Class I Italia White Grapes, American Class I Seedless White Grapes,
New Zealand Kiwifruit,
Lemons,
Brazilian/El Salvadorian Class I Limes,
Australian Class 1 Ellendale Mandarins,
Puerto Rican Mangoes,
Melons - Israeli Galia Melons, Spanish Green Melons, Charentais Melons, Water Melons, Green Honeydew Melon, Spanish Yellow Melons, Futuro Melons,
Spanish Class I Nectarines,
Oranges - Israeli, Moroccan, Cypriot and South African Class I Valencia Late Oranges, Sicilian Class I Ruby Red Oranges ("The best from Italy"), Spanish Class I Navelina Oranges, Moroccan Class I Navel Oranges, Jaffa Israeli Class I Shamouti Oranges, Mineolas,
Paw Paw,
White Flesh Peaches,
English Class I Conference Pears,
Pineapples,
Israeli Pomegranates,
Pumpkin,
Rhubarb (including English),
English, Spanish, Moroccan, and Portuguese Class I Strawberries,
Tomatoes - Guernsey Golden Plum Tomatoes, Class I Cherry Tomatoes, English/Dutch/Jersey/Guernsey Class I Tomatoes, French Class II Provence Tomatoes, Channel Islands Class I Tomatoes, British Manhattan Tomatoes, Stuffing Tomatoes.
Cox apples 'locally grown in Kent'
Asian pears,
Star fruits
Herbs (including Sainsbury's Fresh Growing Herbs):
Fresh Growing Mint, Parsley, Chives, Basil, Dill, Coriander, Rosemary, Tarragon, Sage, Thyme, and Fennel,
Spices:
Costa Rican Root Ginger
Miscellaneous:
Sainsbury's Edible Nasturtiums, [edible flowers]
Self-selection and weighing;
Single bananas
'Local produce from Kent Farms'
'We apologise for the shortage of fresh vegetables' (Christmas, 1990s)
'Winner Fruit and Vegetable Counter of the Year' (1995)
'Organically grown produce' (1990s)
'Local produce from Cambridgshire farms' (1990s)
Peas:
Sugar Snaps
Food products
Fresh produce point of sale advertising material
Comprises Point of Sale advertising material for fresh produce; examples featured include shelf labels and posters.
Advertisements frequently refer to special offers (including Multibuys). Some advertisements inform customers about 'money off' coupons to be found in issues of The Sainsbury's...
Read all
Advertisements frequently refer to special offers (including Multibuys). Some advertisements inform customers about 'money off' coupons to be found in issues of The Sainsbury's...
- Ref. No: SA/MARK/ADV/2/1/16
- Format: Printed Material
- Date: 20th Century
- Level: File
- Extent: 266 items
- Access: Open
Yellow plasticated shelf edge label reading "strawberry". (Likely for a strawberry flavoured product, such as yogurt, rather than fresh product). 70mm...
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label)
Includes "U.S.A. cherries" logo
Barker card (shelf edge label), features "take a closer look" slogan/branding.
Barker card (shelf edge label)
Barker card (shelf edge label)
Barker card (shelf edge label), with 'Good Food Costs Less at Sainsbury's' slogan.
Barker card (shelf edge label), with 'Good Food Costs Less at Sainsbury's' slogan.
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