Comprises Point of Sale advertising material for fresh poultry and game; examples featured include barker cards, showcards, pricing charts, shelf labels, and posters.
Advertisements frequently refer to the fresh meat counter, "Fresh Game", and special offers.
Some signage features the information "Suitable for Home Freezing" and "New Season's".
Some examples feature the slogans "Where good food costs less", "More chicken for your money at Sainsbury's", and "Take a Christmas Look".
Fresh poultry and game advertised include:
British, roast (e.g. Buxted), Fresh Grade 'A', quarters, roasting, with giblets, West Country, without giblets, free range chicken, fresh chicken livers, Swift and Butterball Deep Basted Chicken, Sainsbury's Quick Cook Chicken Breasts with Garlic & Parsley Butter, Boneless Chicken (Mushroom & Cheese); Chicken breast fillets (featured in Sainsbury's Magazine); honey mustard chicken; West Country free rnage chicken breast
self-basting, Fresh Grade 'A', turkey breast stir fry; Christmas turkey; 'Fresh turkey for Easter'; Sun Valley Selected Quality Turkey
English Farm Bred Rabbit, Wild Rabbit Portions;
with giblets, Mallard, Fresh Grade 'A' Duckling, Duckling with giblets, duckling portions, Norfolk Ducks (showcard).
Two show cards advertising prices for a range of Game and Wild-fowl. The range includes partridges, pheasants, capercailie, ptarmigan, geese, guinea fowl, widgeon and teal. The show cards are dated November 1933 and February 1934 and include instructions for the cards' display. One showcard boasts: "Sainsbury's successes Sainsbury's win no less than eight awards at the Royal Dairy Show and National Poultry Show this year You cannot do better than come to Sainsbury's for your Christmas poultry";
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