Comprises Point of Sale advertising material for fresh poultry and game; examples featured include barker cards, showcards, pricing charts, shelf labels, and posters.
Advertisements frequently refer to the fresh meat counter, "Fresh Game", and special offers.
Some signage features the information "Suitable for Home Freezing" and "New Season's".
Some examples feature the slogans "Where good food costs less", "More chicken for your money at Sainsbury's", and "Take a Christmas Look".
Fresh poultry and game advertised include:
Chicken:
British, roast (e.g. Buxted), Fresh Grade 'A', quarters, roasting, with giblets, West Country, without giblets, free range chicken, fresh chicken livers, Swift and Butterball Deep Basted Chicken, Sainsbury's Quick Cook Chicken Breasts with Garlic & Parsley Butter, Boneless Chicken (Mushroom & Cheese); Chicken breast fillets (featured in Sainsbury's Magazine); honey mustard chicken; West Country free rnage chicken breast
Turkey:
self-basting, Fresh Grade 'A', turkey breast stir fry; Christmas turkey; 'Fresh turkey for Easter'; Sun Valley Selected Quality Turkey
Geese:
Christmas Geese
Fresh game:
wood pigeon, pheasant (including Hen Pheasant), partridge, mature grouse;
Rabbit:
English Farm Bred Rabbit, Wild Rabbit Portions;
Duck:
with giblets, Mallard, Fresh Grade 'A' Duckling, Duckling with giblets, duckling portions, Norfolk Ducks (showcard).
Show cards:
Two show cards advertising prices for a range of Game and Wild-fowl. The range includes partridges, pheasants, capercailie, ptarmigan, geese, guinea fowl, widgeon and teal. The show cards are dated November 1933 and February 1934 and include instructions for the cards' display. One showcard boasts: "Sainsbury's successes Sainsbury's win no less than eight awards at the Royal Dairy Show and National Poultry Show this year You cannot do better than come to Sainsbury's for your Christmas poultry";
"Turkeys and Geese. Christmas, 1906." showcard
Dec 1906The show card gives prices per pound (lb) for a range of turkeys and geese. Turkey sizes start at 10lb, with special prices available for turkeys weighing more than 20lb. Geese are available in two...
SA/MARK/ADV/2/1/17/1
"Xmas Prices, 1914. Turkeys & Geese" showcard
Dec 1914Show card listing the prices for turkeys and geese. Cock turkeys are listed by weight, with a final entry for "special birds" at the foot of the section. Hen turkeys and geese are divided into...
SA/MARK/ADV/2/1/17/2
"To-Day's prices, Poultry and Wild Fowl" showcard
6 Nov 1933The show card gives prices per pound (lb) for various types of chicken and turkeys, Norfolk Ducks, Wild Duck, geese, pigeons, guinea fowl, widgeon and teal. At the foot of the card in very small print...
SA/MARK/ADV/2/1/17/3
"To-Day's Prices, Game & Wild Fowl" showcard
26 Feb 1934Show card listing the prices for partridges, pheasants, black cock, grey hen, hazel hen, ptarmigan and capercailizie [capercaillie]. The card was designed to be displayed on an easel in the department...
SA/MARK/ADV/2/1/17/4
"In hot weather most of our poultry is kept in the cool room" notice
[c. 1954]SA/MARK/ADV/2/1/17/5
'Seasons for the sale of game and wildfowl' notice
[c. 1950s-1970s]Laminated notice giving 'seasons for the sale of game and wildfowl' (hares, wild birds, wildfowls, grouse, black game, partridges, black plover, pheasants). The sign has had dates amended with marker...
SA/MARK/ADV/2/1/17/6
"Turkeys Will be Cheaper This Christmas" showcard
[c. 1950s]Includes "Sainsbury's Guarantee Reasonable Prices" slogan
SA/MARK/ADV/2/1/17/6A
"Sainsbury's Successes" showcard
[1950s-1960s]Advertises that "Sainsbury's win no less than eight awards at the Royal Dairy Show and National Poultry Show this year". Includes "You Cannot Do Better Than Come to Sainsbury's for Your Christmas...
SA/MARK/ADV/2/1/17/6B
"Special Offer, Prices Reduced: Norfolk Ducks, about 15/- each" showcard
[1950s-1960s]SA/MARK/ADV/2/1/17/6C
"More Chicken for Your Money at Sainsbury's" showcard
[1950s-1960s]SA/MARK/ADV/2/1/17/6D
"New to Sainsbury's and you: Churkey" poster, [c.1980s]
[c. 1980s]Poster with text 'New to Sainsbury's and to you: Churkey. The Buxted churkey ready prepared and seasoned for easy cooking. The delicious alternative to the Sunday roast. Pick up an information...
SA/MARK/ADV/2/1/17/7
"Self Basting Turkey with giblets" price notice
[1970s-1980s]Notice with a chart showing the prices for turkeys that weigh from 5lb (pounds) to 24lb 15oz (ounces)
SA/MARK/ADV/2/1/17/8
"Larger Turkeys available on request" barker card (shelf edge label)
[1980s-1990s]Includes "Take a Christmas look" slogan.
SA/MARK/ADV/2/1/17/9
"Sainsbury's Fresh Grade 'A' Turkey Breast Stir Fry" point of sale poster
[1990s]Poster (banner shape) promoting Turkey Breast Stir Fry reduced from £2.79 to £2.29, "as seen in Delia Smith's Guide to Poultry and Game Cookery". The guide was free with the November issue of...
SA/MARK/ADV/2/1/17/10
"Sainsbury's Fresh Grade 'A' Turkey Breast Stir Fry" barker card (shelf edge label)
[1990s]Barker card (shelf edge label) promoting Turkey Breast Stir Fry reduced from £2.79 to £2.29, "as seen in Delia Smith's Guide to Poultry and Game Cookery". The guide was free with the November issue...
SA/MARK/ADV/2/1/17/11
"Fresh Grade 'A' Turkey" barker card (shelf edge label)
[1990s]Barker card (shelf edge label) promoting a special offer on turkey ("save at least £1.00 per bird"): reduced from £2.69 to £2.18 per kilogram.
SA/MARK/ADV/2/1/17/12
"Sainsbury's Fresh Grade A Medium Turkey with giblets" barker card (shelf edge label)
[1990s]Barker card (shelf edge label) promoting a special offer on turkey. Probably an Easter promotion (features an illustration of a decorated egg). Includes "Sainsbury's Where good food costs less"...
SA/MARK/ADV/2/1/17/13
"All Sainsbury's Fresh Grade 'A' Turkeys and Breast Joints are suitable for home freezing." barker card (shelf edge label)
[1990s]Barker card (shelf edge label) featuring a decorated egg illustration, similar to SA/MARK/ADV/2/1/17/13. Includes "Sainsbury's Where good food costs less" slogan.
SA/MARK/ADV/2/1/17/14
"Customer Information: Fresh Turkey for Easter" barker card (shelf edge label)
[Mar 1996]Large barker card (shelf edge label) asking customers to "place orders here" for turkey.
SA/MARK/ADV/2/1/17/15
"Fresh Whole Turkey and Turkey Breast Joints" barker card (shelf edge label)
[1990s]Advertises that products are "Suitable for Home Freezing for Christmas". "Christmas" has been crossed out by hand and "Easter" written above. Includes "Sainsbury's. Everyone's favourite Christmas...
SA/MARK/ADV/2/1/17/15A
"Sainsbury's Fresh Roasting Chicken" barker card (shelf edge label)
[1970s-1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/16
"Special Offer: Sainsbury's Chicken up to 3lb 8oz 49p per lb" barker card (shelf edge label)
[1970s-1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/17
"Sainsbury's Chicken 3lb 9oz-4lb 8oz 59p per lb" barker card (shelf edge label)
[1970s-1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/18
"Sainsbury's Chicken 4lb 10oz and over 69p per lb" barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/19
"Sainsbury's British Chicken with giblets" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label) - probably for frozen chicken (states 'fresh at other prices') on special offer, probably in the pre-Christmas period (includes illustration of holly and berries).
SA/MARK/ADV/2/1/17/20
"Sainsbury's British Chicken with giblets. Large 60p per lb" barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/21
"Sainsbury's British Chicken with giblets. Large 62p per lb" barker card (shelf edge label)
[1980s]Barker card (shelf edge label) - probably for frozen chicken (states 'fresh at other prices').
SA/MARK/ADV/2/1/17/22
"Sainsbury's British Chicken with giblets" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label) for a special offer on fresh chicken - 74p per lb.
SA/MARK/ADV/2/1/17/23
"Sainsbury's Quick Cook Chicken Breasts with Garlic & Parsley Butter" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/24
"Sainsbury's Chicken Quarters" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/25
"Sainsbury's British Roasting Chicken with giblets" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/26
"Sainsbury's Roast Chicken 2 Leg Portions" special offer barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/27
"Sainsbury's Casserole Hen with giblets" barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/28
"new: BUXTED 2 Roast Chicken Portions" barker card (shelf edge label)
[1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/29
"SWIFT Deep Basted Chicken" barker card (shelf edge label)
[1970s-1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/30
"BUTTERBALL Deep Basted Chicken with giblets" barker card (shelf edge label)
[1970s-1980s]Barker card (shelf edge label)
SA/MARK/ADV/2/1/17/31
"BUTTERBALL Deep Basted Chicken with giblets" large shelf label with price table
[1970s-1980s]SA/MARK/ADV/2/1/17/32
"Sainsbury's British Grade 'A' Chicken Large with giblets" large shelf label with price table
1993SA/MARK/ADV/2/1/17/33
"Sainsbury's Fresh British Grade 'A' Free Range Chicken with giblets" barker card (shelf edge label)
[c. 1993]Barker card (shelf edge label) to promote "chicken reared on a diet of wheat, soya, vitamins and minerals, with the freedom to roam outdoors".
SA/MARK/ADV/2/1/17/34
"Sainsbury's Fresh British Grade 'A' West Country Chicken without giblets" barker card (shelf edge label)
[c. 1993]Barker card (shelf edge label) promoting chicken "reared on small West Country Farms with daytime access to outdoors. Fed on a high wheat diet for fuller flavour".
SA/MARK/ADV/2/1/17/35
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