Comprises Point of Sale advertising material for frozen foods (of all kinds); examples featured include barker cards, showcards, shelf labels, price lists, and posters.
Products advertised include:
Sainsbury's Frozen Poultry:
Frozen British Grade 'A' Chicken Standard/Medium/Large/Super with giblets,
Frozen Grade 'A' Chicken Drumsticks,
Frozen Grade 'A' Turkeys, Frozen Self Basting Turkey with giblets
Frozen Grade 'A' Large Boneless Turkey Breast Joint,
Frozen Grade 'A' Free Range Duck, Duckling,
Sainsbury's Turkey Bites, Chicken Nuggets, Chicken Nibbles,
Sainsbury's Frozen Chick 'n' Mix range: Kiev, Cheese & Smoked Ham and Tikka Masala; chicken steaks (including Southern Fried and Lemon & Pepper),
Other frozen meat:
Frozen Superlean Beef Mince,
Sainsbury's English Pork Loin Chops (Freezer Pack),
Frozen fish:
Sainsbury's Haddock Portions in Crispy Breadcrumbs,
Showcard reads: "Fish Fillets for Good Friday. First quality fillets at economical prices...You can buy Quick Frozen Fish on Thursday - it will keep perfectly fresh for cooking on Good Friday";
Frozen desserts:
Sainsbury's New York Style Lemon & Sultana Cheesecake,
Lattice Topped Pie (Apricot & Peach and Apple & Blackberry),
Double Cream (Convenient Frozen Portions),
Raspberries,
Frozen Meringue Roulade;
Sainsbury's Freezer foods (Made With Dairy Fresh Cream): Cheesecake and Gateaux,
Cornish Dairy Ice Cream,
'Fiorella' Dairy Ice Cream,
Other frozen products:
Sainsbury's Cheesy Feet,
Sainsbury's Freezepops (including Extra Large and Classic Cola Freezepops),
Non own-brand products:
Wall's "Too Good to be True" ice cream,
Sara Lee Apple Danish Bar,
Buxted Looney Tunes,
Findus Lean Cuisine,
Cool Calypso Ice Lollies,
Italian Iced Dessert,
Oriental Express Range,
Amoy Oriental Selection,
Wall's Casper Fruit Flavour Lollies and Chicken Ghost Shapes,
McCain Oven Chips;
Bernard Matthews Frozen Pork, Beef and Lamb Joints;
Heinz Baked Beans Pizza,
Wall's 'Kick' snack ice cream,
The Chicago Town Deep Pan Pizza,
Bird's Eye: Bakers Bistro, Garden Peas, Curries (all varieties), 'Fish Cuisine' range (Cheese Savoyard En Croute, Mushroom Chantelle En Croute, Italiano Bake and Vegetable Tuscany Bake), Crispy Chicken Dippers, Cod Steaks in Oven Crispy Batter, 'Healthy Options' range, Cod Fillet Fish Fingers, 'Country Club Cuisine' range (Original Vegetable Kievs), 'Steak House' Original Beefburgers.
Advertisements frequently refer to special offers (e.g. Buy one and get one free and Multibuys);
Some signage features the "Sainsbury's Frozen Poultry", "Sainsbury's Frozen Foods", and "Sainsbury's Quality British Food" logos;
Some advertisements inform customers about 'money off' coupons to be found in issues of The Sainsbury's Magazine;
Some examples feature the slogans "Take a Christmas Look", "Look at the Quality - Look at the Choice", "Sainsbury's. Where good food costs less", and "Sainsbury's. Everyone's favourite Christmas ingredient".
"Fish Fillets for Good Friday" showcard
[1950s-1960s]Advertises quick frozen plaice, cod and haddock. Labelled on back "Mr Whybra"
SA/MARK/ADV/2/1/20/1
"Discount '78: Danish Cod Fish Fingers, 56p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/2
"Discount '78: Sainsbury's Minted Garden Peas, 39p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/3
"Discount '78: Sainsbury's Garden Peas, 39p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/4
"Discount '78: Sainsbury's Garden Peas, 88p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/5
"Discount '78: Sainsbury's Beefburgers, 63p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/6
"Discount '78: Sainsbury's Beefburgers, £1.19" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/7
"Discount '78: Sainsbury's Sliced Green Beans, 52p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/8
"Discount '78: Sainsbury's Sliced Green Beans, 99p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/20/9
"Special Offer: English Pork Loin Chops, £1.22" barker card (shelf edge label)
[1980s]Includes "Sainsbury's Quality British Food" logo
SA/MARK/ADV/2/1/20/10
"Sainsbury's Italian Iced Dessert, Range reduced to clear, 99p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/20/11
"Sainsbury's Standard Chicken, 59p" barker card (shelf edge label)
[1980s]Includes price table
SA/MARK/ADV/2/1/20/12
"Sainsbury's Large Chicken, 62p" barker card (shelf edge label)
[1980s]Includes price table
SA/MARK/ADV/2/1/20/13
"Sainsbury's Super Chicken, 68p" barker card (shelf edge label)
[1980s]Includes price table
SA/MARK/ADV/2/1/20/14
"Sainsbury's Super Chicken, Special Offer: 62p" barker card (shelf edge label)
[1980s]Includes price table and Christmas design
SA/MARK/ADV/2/1/20/15
"Sainsbury's freezer foods, Cheesecake, Made With Dairy Fresh Cream" barker card (shelf edge label)
[1980s]Includes images of the following cheesecakes: Blackcurrant; Chocolate Fudge; Morello Cherry; Orange & Lemon. Includes "Real Dairy Cream" logo
SA/MARK/ADV/2/1/20/16
"Sainsbury's freezer foods, Gateaux, Made With Dairy Fresh Cream" barker card (shelf edge label)
[1980s]One side includes images of the following gateaux: Strawberry; Black Forest With Black Cherries; Cointreau With Mandarins. The other side includes images of: Lemon Cream Torte; Charlotte Russe;...
SA/MARK/ADV/2/1/20/17
"Sainsbury's Dairy Ice Cream" barker card (shelf edge label)
[1980s]Includes images of the following flavours: Natural Vanilla; Blackcurrant Fruit; Chocolate Ribbonette; Natural Strawberry. Same design on both sides
SA/MARK/ADV/2/1/20/18
"Findus Lean Cuisine" barker card (shelf edge label)
[1980s-1990s]Includes images of eight Findus frozen meals, four on each side
SA/MARK/ADV/2/1/20/19
"new: Sainsbury's 16 Turkey Bites, 76p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/20/20
"Duckling, 92p" barker card (shelf edge label)
[c. 1989]Includes "Sainsbury's Frozen Poultry" logo and "take a Christmas look" slogan
SA/MARK/ADV/2/1/20/21
"Free Range Duck, £1.06" barker card (shelf edge label)
[c. 1989]Includes "Sainsbury's Frozen Poultry" logo and "take a Christmas look" slogan
SA/MARK/ADV/2/1/20/22
"Special Offer: Chicken Nibbles, £1.49" barker card (shelf edge label)
[c. 1989]Includes "Sainsbury's Frozen Poultry" logo and "take a Christmas look" slogan
SA/MARK/ADV/2/1/20/23
"Special Offer: Chicken Nuggets, £3.09" barker card (shelf edge label)
[c. 1989]Includes "Sainsbury's Frozen Poultry" logo and "take a Christmas look" slogan
SA/MARK/ADV/2/1/20/24
"New: Sainsbury's Frozen Foods New York Style Lemon & Sultana Cheesecake, £1.99" barker card (shelf edge label)
[c. 1990]SA/MARK/ADV/2/1/20/25
"New: Sainsbury's Frozen Foods Lattice Topped Pie, Apricot & Peach, Apple & Blackberry, £1.25" barker card (shelf edge label)
[c. 1990]SA/MARK/ADV/2/1/20/26
"Multibuy: Buy One Pack Birds Eye Steak House 12 Original Beefburgers, £2.59, Pick up a Free Wall's 4 Pack Kick, The snack ice cream. Take both packs to the checkout and Save £1.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/20/27
"Sainsbury's Fiorella Dairy Ice Cream" barker card (shelf edge label)
[1990s]Lists the following flavours: Vanilla; Vanilla Choc Chip; Strawberry Blush; Creme Caramel; Rich Chocolate Velvet
SA/MARK/ADV/2/1/20/28
"Special Offer: Sainsbury's Vanilla Dairy Ice Cream, £1.29, Save 33p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/20/29
"Sainsbury's Frozen Poultry British Grade 'A' Chicken (Medium), 58p" barker card (shelf edge label)
[1990s]Includes price table and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/20/30
"Sainsbury's Frozen Poultry British Grade 'A' Chicken (Large), 58p" barker card (shelf edge label)
[1990s]Includes price table and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/20/31
"Special Offer: Sainsbury's Cornish Dairy Ice Cream, £1.95, Save £1" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/20/32
"Special Offer: Sainsbury's Cornish Dairy Ice Cream, £1.95, Save £1" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/20/33
"Special Offer: [Sainsbury's Frozen Foods Double Cream] £1.59, Save 40p, [Sainsbury's Frozen Foods Raspberries] 99p, Save 40p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/20/34
"Special Offer: [Birds Eye Country Club Cuisine 2 Original Vegetable Kievs] 99p, Save 40p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/20/35
"Linda McCartney's Vegetarian Meals, 50p off Any One" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/20/36
"Sainsbury's Frozen Poultry British Grade 'A' Chicken (Super), Special Offer: 59p, Save 15p" barker card (shelf edge label)
2 Dec 1992Includes price table
SA/MARK/ADV/2/1/20/37
"Sainsbury's Frozen Poultry British Grade 'A' Chicken Large, Special Offer: 49p, Save 15p" barker card (shelf edge label)
5 Mar 1993Includes price table
SA/MARK/ADV/2/1/20/38
"Special Offer: Save 50p, Amoy Oriental Selection 24 Authentic Chinese Dim Sum, £2.49" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/20/39
"Special Offer: Save 40p, Oriental Express Range, 99p" barker card (shelf edge label)
[1990s]Includes "Celebrate Chinese New Year" logo and "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/20/40
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