Comprises Point of Sale advertising material for ready meals and take-away foods (e.g. sandwiches); examples featured include barker cards, showcards, shelf labels, price menus, and posters. Some items may have been for use in delicatessens.
Advertisements frequently refer to special offers; some examples feature competitions and the slogans "Good food costs less at Sainsbury's.", "Ready to Cook", "Ready to Eat", "Simply Heat & Serve" and "Look at the Quality - Look at the Choice".
Products advertised include:
Sandwiches:
Normandy Style Chicken Roll,
Firey Chicken Roll,
Low calorie sandwiches (featuring the 'Healthy Eating' logo),
Thick Cut;
Ready meals:
Indian (e.g. Chicken Curries, Vegetable Jalfrezi, Pilau Rice, Vegetable and Chicken Balti),
Chinese (e.g. Sweet & Sour Chicken, Chicken with Cashew Nuts),
Greek (e.g. Moussaka),
Lasagne, Wild Mushroom Risotto,
Pies - Vegetable Cottage Pie, Fishermans Pie, Cottage Pie,
Fish ready meals,
Chicken - "Chick 'n' Mix" individual filled boneless chicken portions, Chicken in Crispy Breadcrumbs; Chicken & Ratatouille Bake, Chicken Leek & Broccoli Bake, Provençale Style Chicken,
Pork & Garlic Stir Fry,
Kebabs ("Good Food for Great Football"),
American-style "Double Niners" burger kit,
"Sainsbury's Ready to Eat Speciality Seafood" range;
Dip Selection Packs (from the "Occasions" Party Food range),
Katie's Kitchen Fresh Recipe Dishes;
"Fresh Supper Dishes. Simply heat at home",
'Vegetable Enchiladas (Approved by the Vegetarian Society)' (1980s)
'Nut cutlets' (Vegetarian) (1980s)
Fresh pasta and pasta sauces:
Sainsbury's "Fresh Italian Pasta" range, "Pasta Fresca. Real Italian Fresh Pasta Specially Packed For a Longer Life", Italfresco Gnocchi, Tagliatelle/ Tagliolini
Soup:
Fresh soups (including Wild Mushroom Soup from New Covent Garden Soup Company);
Salads:
Layered Bowl Salads;
'American Diner' range:
Barbecue Burgers, Chilli Dogs, Kebangers;
Non-Sainsbury's products:
Matthews Crispy-Crumb Turkey Steaks
Sun Valley Turkey Burgers with cheese,
Spaghetti House Fresh Pasta Ready Meals;
Other notices:
'Chilled recipe dishes: Simply Heat & Serve' (Good food costs less at Sainsbury's), (1980s)
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