Comprises Point of Sale advertising material for biscuits; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Biscuits:
Sainsbury's Assorted Biscuits,
Fig Roll,
Garibaldi,
Nice,
Lincoln,
Shortcake,
Tea Fingers,
"Rustics" Oatflake Sweetmeal Digestive biscuits,
Coconut Macaroons with Raisins & Stem Ginger,
Chocolate Chip Cookies,
Milk Chocolate Biscuits,
Sainsbury's "Sprinters" (Wild Fruit Cream Topped Biscuits and Honey Topped Biscuits),
Sainsbury's "Double Take",
Jaffa Cakes,
Gingerbread:
Sainsbury's 'Children in Need' Gingerbread Pudsey Bear,
Oatcakes:
Sainsbury's Highland Oatcakes,
Crackers and savoury biscuits:
Sainsbury's Wheat Crackers,
Cream Crackers,
Wholemeal Krispwheat,
Crackers ("Try this new Sainsbury Biscuit...Delicious for snacks of all kinds"),
Sainsbury's "Cheese Bites" (Blue Cheese Flavour Biscuits),
Non own-brand products:
Rakusens Matzos,
Amaretti Di Saronno,
Nabisco "Oreo",
Jordan's Roasted Nut Crunchy,
McVitie & Price's Digestive,
Weston's Golden Harvest,
Peek Frean's Vita-Weat,
Stockans Original Thin Oatcakes,
Advertisements frequently refer to special offers (including Multibuys, "Buy before New tax increase", and "Special Biscuit Value");
Some signage features the "from Sainsbury's store Fresh Bakery" logo,
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", and "Good biscuits cost you less at Sainsbury's".
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