Comprises Point of Sale advertising material for biscuits; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Biscuits:
Sainsbury's Assorted Biscuits,
Fig Roll,
Garibaldi,
Nice,
Lincoln,
Shortcake,
Tea Fingers,
"Rustics" Oatflake Sweetmeal Digestive biscuits,
Coconut Macaroons with Raisins & Stem Ginger,
Chocolate Chip Cookies,
Milk Chocolate Biscuits,
Sainsbury's "Sprinters" (Wild Fruit Cream Topped Biscuits and Honey Topped Biscuits),
Sainsbury's "Double Take",
Jaffa Cakes,
Gingerbread:
Sainsbury's 'Children in Need' Gingerbread Pudsey Bear,
Oatcakes:
Sainsbury's Highland Oatcakes,
Crackers and savoury biscuits:
Sainsbury's Wheat Crackers,
Cream Crackers,
Wholemeal Krispwheat,
Crackers ("Try this new Sainsbury Biscuit...Delicious for snacks of all kinds"),
Sainsbury's "Cheese Bites" (Blue Cheese Flavour Biscuits),
Non own-brand products:
Rakusens Matzos,
Amaretti Di Saronno,
Nabisco "Oreo",
Jordan's Roasted Nut Crunchy,
McVitie & Price's Digestive,
Weston's Golden Harvest,
Peek Frean's Vita-Weat,
Stockans Original Thin Oatcakes,
Advertisements frequently refer to special offers (including Multibuys, "Buy before New tax increase", and "Special Biscuit Value");
Some signage features the "from Sainsbury's store Fresh Bakery" logo,
Some examples feature the slogans "Good Food Costs Less at Sainsbury's.", and "Good biscuits cost you less at Sainsbury's".
"Try this new Sainsbury Biscuit… Sainsbury's Crackers, 9d" showcard
[1950s-1960s]Point of sale advertisement.
SA/MARK/ADV/2/1/3/1
"Introducing Two delicious Sainsbury biscuits: Fig Roll 9d per pkt, Garibaldi 1'- per pkt" showcard
[1950s-1960s]Point of sale advertisement.
SA/MARK/ADV/2/1/3/2
"Special Biscuit Value: McVitie & Price's Digestive, 10d, Weston's Golden Harvest, 9½d, Peek Frean's Vita-Weat, 10d" showcard
[1950s-1960s]Point of sale advertisement.
SA/MARK/ADV/2/1/3/3
"Buy before New tax increase: Sainsbury's Milk Chocolate Biscuits, 1/-" showcard
[1960s]Point of sale advertisement.
SA/MARK/ADV/2/1/3/4
"Good Biscuits cost you less at Sainsbury's: Nice, Lincoln, Shortcake, Tea Fingers all at only 9d" showcard
[1960s]Point of sale advertisement.
SA/MARK/ADV/2/1/3/5
"Super Save Offer: Sainsbury's Cream Crackers, 8½p" barker card (shelf edge label)
[1970s]SA/MARK/ADV/2/1/3/6
"Discount '78: Jacobs Club, 23½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/7
"Discount '78: McVitie's Digestive Sweet Meal, 22½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/8
"Discount '78: McVitie's Milk or Plain Chocolate Home Wheat, 21p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/9
"Discount '78: McVitie's Milk or Plain Chocolate Home Wheat, 29p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/10
"Discount '78: Sainsbury's Cream Crackers, 12p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/11
"Discount '78: Sainsbury's Milk or Plain Chocolate Digestive, 20p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/12
"Discount '78: Sainsbury's Milk or Plain Chocolate Digestive, 27½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/13
"Discount '78: Sainsbury's Sweetmeal Digestive, 12p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/14
"Discount '78: Sainsbury's Sweetmeal Digestive, 21½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/3/15
"Special Offer: Sainsbury's Jaffa Cakes, 15p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/3/16
"Sainsbury's Fresh Bakery: Chocolate Chip Cookies, 17p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/3/17
"New: Sainsbury's Wheat Crackers, 27p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/3/18
"New: Sainsbury's Wholemeal Krispwheat, 21p" barker card (shelf edge label)
[1970s-1980s]Barker card for Sainsbury's Wholemeal Krispwheat - "a light and tasty crispbread".
SA/MARK/ADV/2/1/3/19
"New: Sainsbury's Cheese Bites, 19p" barker card (shelf edge label)
21 Mar 1983Barker card for Sainsbury's Cheese Bites - Danish Blue Flavour Biscuits.
SA/MARK/ADV/2/1/3/20
"Reduced to clear: Sainsbury's Cheese Bites, 14p" barker card (shelf edge label)
12 Mar 1984SA/MARK/ADV/2/1/3/21
"New: Sainsbury's Double Take, 39p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/3/22
"Sainsbury's Highland Oatcakes, 42p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/3/23
"Sainsbury's Sprinters, 39p" barker card (shelf edge label)
[1980s-1990s]Barker card for Sainsbury's Sprinters - Wild Fruit Cream Topped Biscuits and Honey Topped Biscuits.
SA/MARK/ADV/2/1/3/24
"New: Sainsbury's Rustics, 35p" barker card (shelf edge label)
[1980s-1990s]Barker card for Sainsbury's Rustics - Oatflake Sweetmeal Digestive Biscuits.
SA/MARK/ADV/2/1/3/25
"Special Offer: Amaretti Di Saronna, £1.39" barker card (shelf edge label)
[1990s]Product is more usually spelled "Amaretti di Saronno".
SA/MARK/ADV/2/1/3/26
"Amaretti Di Saronno" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/3/27
"Sainsbury's Coconut Macaroons with Raisins & Stem Ginger, 55p" barker card (shelf edge label)
[1990s]Barker card featuring "Take a closer look" branding
SA/MARK/ADV/2/1/3/28
"Sainsbury's Assorted Biscuits, £2.69" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/3/29
"Rakusens Matzos: Multibuy: Buy 3, Save 50p" barker card (shelf edge label)
[c. 1994]SA/MARK/ADV/2/1/3/30
"Sainsbury's 'Children in Need' Gingerbread Pudsey Bear, 29p" barker card (shelf edge label)
[1980s-1990s]Large barker card.
SA/MARK/ADV/2/1/3/31
"Sainsbury's 'Children in Need' Gingerbread Pudsey Bear, 34p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/3/32
"Sainsbury's 'Children in Need' Gingerbread Pudsey Bear, 29p" barker card (shelf edge label)
[1980s-1990s]Large barker card.
SA/MARK/ADV/2/1/3/33
"Stockans Original Thin Oatcakes" (Burns Night) barker card (shelf edge label)
[c. 1996]SA/MARK/ADV/2/1/3/34
"Nabisco Oreo Twin Pack" barker card (shelf edge label)
[1990s]Sheet of two barker cards. These barker cards look like they could be printed out on a standard office printer, perhaps they were printed in stores, at head office or regional offices.
SA/MARK/ADV/2/1/3/35
"Jordan's Roasted Nut Crunchy" barker card (shelf edge label)
[1990s]Sheet of two barker cards. These barker cards look like they could be printed out on a standard office printer, perhaps they were printed in stores, at head office or regional offices.
SA/MARK/ADV/2/1/3/36
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