Comprises Point of Sale advertising material for cereals (including breakfast), rice, and pasta; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including Multibuys and Super Save Offers); one advertisement features the Sainsbury's Reward Card and an offer for Extra Reward Points.
Some examples feature the slogans "Good Food Costs Less at Sainsbury's." and "Sainsbury's. Everyone's favourite ingredient.".
Products advertised include:
Cereals:
Sainsbury's Bran Flakes, and Crunchy Oat Cereal with Coconuts, Honey & Raisins,
Rice:
Sainsbury's Italian Easy Cook Brown Rice, Long Grain Rice, Basmati Rice, and American Easy Cook Rice,
Pasta:
Sainsbury's Italian Pasta Farfalle,
Sainsbury's Pasta Collection: Italian Lasagne Verdi and Quick Cook Spaghetti,
Sainsbury's "Snack Noodle",
Sainsbury's Fresh Italian Pasta
Non own-brand products:
Kellogg's "Hot Krumbly" Tropical Fruit and "Sustain".
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