Comprises Point of Sale advertising material for cereals (including breakfast), rice, and pasta; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including Multibuys and Super Save Offers); one advertisement features the Sainsbury's Reward Card and an offer for Extra Reward Points.
Some examples feature the slogans "Good Food Costs Less at Sainsbury's." and "Sainsbury's. Everyone's favourite ingredient.".
Products advertised include:
Cereals:
Sainsbury's Bran Flakes, and Crunchy Oat Cereal with Coconuts, Honey & Raisins,
Rice:
Sainsbury's Italian Easy Cook Brown Rice, Long Grain Rice, Basmati Rice, and American Easy Cook Rice,
Pasta:
Sainsbury's Italian Pasta Farfalle,
Sainsbury's Pasta Collection: Italian Lasagne Verdi and Quick Cook Spaghetti,
Sainsbury's "Snack Noodle",
Sainsbury's Fresh Italian Pasta
Non own-brand products:
Kellogg's "Hot Krumbly" Tropical Fruit and "Sustain".
"Super Save Offer: Sainsbury's Long Grain Rice, 28p" barker card (shelf edge label)
[1970s]SA/MARK/ADV/2/1/5/1
"Discount '78: Kellogg's Cornflakes, 31p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/5/2
"Discount '78: Quaker Oats, 27p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/5/3
"Discount '78: Quaker Oats, 27p" poster
[1978]SA/MARK/ADV/2/1/5/4
"Discount '78: Ready Brek, 29p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/5/5
"Discount '78: Ready Brek, 29p" poster
[1978]SA/MARK/ADV/2/1/5/6
"Discount '78: Sainsbury's Cornflakes, 26p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/1/5/7
"Discount '78: Sainsbury's Cornflakes, 26p" poster
[1978]SA/MARK/ADV/2/1/5/8
"Special Offer: Sainsbury's Bran Flakes, 99p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/5/9
"Sainsbury's Long Grain Rice" barker card (shelf edge label)
[1980s]Red plastic coated shelf edge labels for 'Sainsbury's long grain rice', with serving suggestion (casseroles, goulash, kebabs or salad). (110mm x 30mm)
SA/MARK/ADV/2/1/5/10
"Sainsbury's Crunchy Oat Cereal with Coconut, Honey & Raisins" (Multibuy) barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/5/11
"Sainsbury's Snack Noodle, Special Offer: Save 10p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/12
"Special Offer: Sainsbury's Italian Easy Cook Brown Rice" barker card (shelf edge label)
[c. 1992]SA/MARK/ADV/2/1/5/13
"Special Offer: Sainsbury's Italian Pasta Farfalle" barker card (shelf edge label)
[c. 1994]SA/MARK/ADV/2/1/5/14
"One of the ingredients for Sainsbury's Recipe for Farfalle Pasta with Parma Ham" poster
[c. 1994]SA/MARK/ADV/2/1/5/15
"Sainsbury's Quick Cook Spaghetti" (Sainsbury's Pasta Collection) barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/16
"Sainsbury's Italian Lasagne Verdi" (Sainsbury's Pasta Collection) barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/17
"New: £1.79, Kellogg's Sustain" barker card (shelf edge label)
1995SA/MARK/ADV/2/1/5/18
"Sainsbury's Snack Noodle" (Introductory Offer) barker card (shelf edge label)
1995SA/MARK/ADV/2/1/5/19
"Sainsbury's Snack Noodle" (New 4 pack) barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/20
"Kellogg's Hot Krumbly Tropical Fruit, £1.59" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/21
"Sainsbury's Basmati Rice" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/22
"Quick! Sainsbury's Snack Noodle" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/5/23
"Buy 2 Sainsbury's American Easy Cook Rice: Use your Sainsbury's Reward Card and earn 50 Extra Reward Points" barker cards (shelf edge labels)
[1996-1999]SA/MARK/ADV/2/1/5/24
"new Jordans organic Swiss style muesli" barker card (shelf edge label)
[c. 2000s]The label is vertically divided in two halves. The left side has an image of the Jordans label on a purple background, the right side has white lettering on a green background which reads "new Jordans...
SA/MARK/ADV/2/1/5/25
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