Comprises Point of Sale advertising material for dried packaged goods (e.g. sugar, dried fruit); examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including Sainsbury's Price Watch).
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", and Sainsbury Value.
Products advertised include:
Sugar:
Sainsbury's Granulated Sugar,
Unrefined Sugars ('The Collection'),
Icing Sugar,
Dried fruit:
Sainsbury's Luxury Mixed Fruit,
Sultanas,
Dates,
Glace Cherries,
Cut Mixed Peel,
[Cake mix?]:
Sainsbury's Trifle Sponge Cakes,
Other baking ingredients:
Sainsbury's Mincemeat,
Sainsbury's Marzipan,
Sainsbury's 'EasyIce',
Sainsbury's Deluxe Dark Chocolate For Cooking and Delux Belgian Chocolate for Cooking,
Sainsbury's Flaky Pastry Mix,
Non own-brand products:
Greco's Round Ice Cream Cones,
Sundora Candied Peel,
Bero Self Raising and Plain Flour,
McDougall Self Raising and Plain Flour.
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