Comprises Point of Sale advertising material for dried packaged goods (e.g. sugar, dried fruit); examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including Sainsbury's Price Watch).
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", and Sainsbury Value.
Products advertised include:
Sugar:
Sainsbury's Granulated Sugar,
Unrefined Sugars ('The Collection'),
Icing Sugar,
Dried fruit:
Sainsbury's Luxury Mixed Fruit,
Sultanas,
Dates,
Glace Cherries,
Cut Mixed Peel,
[Cake mix?]:
Sainsbury's Trifle Sponge Cakes,
Other baking ingredients:
Sainsbury's Mincemeat,
Sainsbury's Marzipan,
Sainsbury's 'EasyIce',
Sainsbury's Deluxe Dark Chocolate For Cooking and Delux Belgian Chocolate for Cooking,
Sainsbury's Flaky Pastry Mix,
Non own-brand products:
Greco's Round Ice Cream Cones,
Sundora Candied Peel,
Bero Self Raising and Plain Flour,
McDougall Self Raising and Plain Flour.
"Sainsbury Value: Sultanas, 1/- & 1/10" showcard
[1950s-1960s]SA/MARK/ADV/2/1/7/1
"Special Offer: Sainsbury's Flaky Pastry Mix, 15p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/7/2
"Special Offer: Sainsbury's Trifle Sponge Cakes, 18p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/7/3
"Discount '78: Oxo Cubes, 17p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/4
"Discount '78: Oxo Cubes, 17p" poster
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/4A
"Discount '78: Bisto, 19p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/5
"Discount '78: Bird's Custard Powder, 22p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/6
"Discount '78: Sainsbury's Mixed Fruit, 41p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/7
"Discount '78: Sainsbury's Mixed Fruit, 41p" poster
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/7A
"Discount '78: Sainsbury's Packet Soups, 10½p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/8
"Discount '78: Sainsbury's Instant Mashed Potato Mix, 18p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/9
"Discount '78: Sainsbury's Instant Mashed Potato Mix, 18p" poster
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/9A
"Discount '78: Sainsbury's Flour, 27p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/10
"Discount '78: Sainsbury's Caster Sugar, 29p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/7/11
"Sainsbury's butter beans" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/7/12
"Sainsbury's red kidney beans" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/7/13
"Sainsbury's dried peas" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/7/14
"Sainsbury's yellow split peas" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/7/15
"Sainsbury's Price Watch: Sainsbury's Granulated Sugar, 59p" barker card (shelf edge label)
[1980s-1990s]Includes "Always Good Value" star logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/7/16
"Special Offer: Sainsbury's Icing Sugar, 44p, Save 9p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/7/17
"Special Offer: Sainsbury's Icing Sugar, 47p, Save 6p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/7/18
"Special Offer: Sainsbury's Mincemeat, £1.09, Save 19p" barker card (shelf edge label)
[1991-1992]Includes image of Sainsbury's Mincemeat Parcels recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/8
SA/MARK/ADV/2/1/7/19
"Standard Multibuy" barker cards (shelf edge labels)
17 Mar 1994Labelled at top "J Sainsbury, Master 7 Job 941273 17/03/94". Includes labels for: JS Easyice; Bero Self Raising Flour; Bero Plain Flour; MCD Self Raising Flour; MCD Plain Flour
SA/MARK/ADV/2/1/7/20
"Sainsbury's Deluxe Dark Chocolate For Cooking, 76p" barker card (shelf edge label)
[1994]Includes image of Sainsbury's Mascarpone (spelled "Marscarpone") & Lime Torte recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see...
SA/MARK/ADV/2/1/7/21
"Dates, 99p, 33% Extra Free" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan
SA/MARK/ADV/2/1/7/22
"Sainsbury's Unrefined Sugars, The Collection" barker card (shelf edge label)
[c. Dec 1995]Includes "Life is sweet" slogan, "Anatomy of an Ingredient" and "Unrefined Cane Sugar" logos, and note "As Featured in December issue, 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/7/23
"Greco's Round Ice Cream Cones, Special Offer: Save 10p, 69p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/7/24
"Sainsbury's Luxury Mixed Fruit, Special Offer: Save 16p, 99p" barker card (shelf edge label)
[1990s]Includes "Sainsbury's. Everyone's favourite ingredient." slogan. The colour scheme suggests this item was used at Christmas.
SA/MARK/ADV/2/1/7/25
"Special Offer: Sainsbury's Glacé Cherries, Save 20p, £1.09, Sainsbury's Cut Mixed Peel, Save 15p, 54p, Sundora Candied Peel, Save 20p, £1.29" barker card (shelf edge label)
[1990s]Includes "Sainsbury's. Everyone's favourite ingredient." slogan. The colour scheme suggests this item was used at Christmas.
SA/MARK/ADV/2/1/7/26
"Sainsbury's Marzipan, £1.89, Save 40p" barker card (shelf edge label)
[c. Apr 1996]Includes image of Easter Simnel Cake and note "Recipe featured in the April issue, 'Sainsbury's The Magazine'".
SA/MARK/ADV/2/1/7/27
"Sainsbury's Delux [sic] Belgian Chocolate for Cooking" barker card (shelf edge label)
[c. Jan 1997]Includes note "Use the coupon in the January issue of 'Sainsbury's The Magazine' and get 20p off".
SA/MARK/ADV/2/1/7/28
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