Comprises Point of Sale advertising material for bread, bakery and morning goods; examples featured include barker cards, showcards, shelf labels, and posters.
Goods advertised include:
12 White Finger Rolls,
Sainsbury's Morning Rolls,
White Bread Batons,
Sainsbury's 'Pain du Pays' range including Pain de Son de Campagne, French Walnut Bread, French Multi-Cereal Bread, Grain D'or French Style Bread and Rolls
"Wholemeal Products at Healthy Prices":
Granary Malted Wholemeal Bread,
Brown Bread with malted wheat flakes,
Wholemeal Country Baps,
Medium Sliced Brown Loaf,
Fresh Jam and American Style Ring
Other bread and bakery products:
Sainsbury's White/Wholemeal Pittas,
Hot Cross Buns
Sainsbury's Continental Bakery
Non own-brand products:
Kingsmill White Rolls
Advertisements frequently refer to special offers (including Multibuys);
Some signage features the "from Sainsbury's store Fresh Bakery" logo, and the information 'High Fibre', 'No Artificial Preservatives', and 'Suitable for Home Freezing';
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", "See the variety...Taste the freshness...Buy your bread at Sainsbury's", and "Take a closer look".
Do you have an image that relates to this record? Add your personal touch. If you worked for Sainsbury’s, please provide brief career details and include dates where appropriate.