Comprises Point of Sale advertising material for bread, bakery and morning goods; examples featured include barker cards, showcards, shelf labels, and posters.
Goods advertised include:
Rolls:
12 White Finger Rolls,
Sainsbury's Morning Rolls,
Salad Baps,
White Bread Batons,
French bread:
Sainsbury's 'Pain du Pays' range including Pain de Son de Campagne, French Walnut Bread, French Multi-Cereal Bread, Grain D'or French Style Bread and Rolls
"Wholemeal Products at Healthy Prices":
Granary Malted Wholemeal Bread,
Brown Bread with malted wheat flakes,
Wholemeal Country Baps,
Wholemeal Hoagies,
Medium Sliced Brown Loaf,
Doughnuts:
Fresh Jam and American Style Ring
Other bread and bakery products:
Organic Bread,
Sainsbury's White/Wholemeal Pittas,
Hot Cross Buns
Mince pies
French toasts
Sainsbury's Continental Bakery
Non own-brand products:
Kingsmill White Rolls
Advertisements frequently refer to special offers (including Multibuys);
Some signage features the "from Sainsbury's store Fresh Bakery" logo, and the information 'High Fibre', 'No Artificial Preservatives', and 'Suitable for Home Freezing';
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Sainsbury's. Everyone's favourite ingredient", "See the variety...Taste the freshness...Buy your bread at Sainsbury's", and "Take a closer look".
Comments
Comments (0)