"See the variety... Taste the freshness ...Buy your bread at Sainsbury's" showcard
[1950s-1960s]SA/MARK/ADV/2/1/9/1
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"Small Brown, 9p" barker card (shelf edge label)
1973Labelled on back "Original hand painted barker card, Telford 1973"
SA/MARK/ADV/2/1/9/2
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"Small White, 9p" barker card (shelf edge label)
1973Labelled on back "Original hand painted barker card, Telford 1973"
SA/MARK/ADV/2/1/9/3
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"Large Old English, 13½p" barker card (shelf edge label)
1973Labelled on back "Original hand painted barker card, Telford 1973"
SA/MARK/ADV/2/1/9/4
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"Statutory Maximum Prices" showcard
[1970s]Lists maximum and Sainsbury's prices for the following loaves of bread: Sainsbury's Large White Sandwich, sliced; Sainsbury's Long Split Tin, unsliced; Mothers Pride Large White, sliced.
SA/MARK/ADV/2/1/9/5
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"French Week at Sainsbury's: BN French Toasts, 14p" barker card (shelf edge label)
[Jun 1976]Includes "French Week at Sainsbury's" slogan and logo of Food From France (see 'JS Journal' Jul 1976, p.5 for more details on the French Week promotion, which ran from 22-26 June 1976)
SA/MARK/ADV/2/1/9/6
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"Discount '78: Sainsbury's Large White Sliced Loaf, 19½p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/9/7
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"Discount '78: Sainsbury's Wheaten Loaf, 15p" barker card (shelf edge label)
[1978]Includes Discount '78 logo
SA/MARK/ADV/2/1/9/8
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"Sainsbury's Medium Sliced Brown Loaf, 16p" barker card (shelf edge label)
[1970s-1980s]SA/MARK/ADV/2/1/9/9
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"Freshly baked in the store" sign
[1980s]Includes "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/9/10
"Fresh from Sainsbury's store Bakery" sign
[1980s]Plasticated card with a blank space in the middle for prices or products to be advertised.
SA/MARK/ADV/2/1/9/11
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"Introductory Offer: Sainsbury's Salad Baps, 22p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/1/9/12
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"Brown Bread, Special Offer: 34p" barker card (shelf edge label)
[1980s]Includes "Fresh from Sainsbury's Store Bakery" logo with "Harvest Grain, Brown Bread with Malted Wheat Flakes" above and "Flavour and Fibre" below
SA/MARK/ADV/2/1/9/13
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"High Fibre: Wholemeal Products at Healthy Prices" barker card (shelf edge label)
Oct 1987Includes "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/9/14
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"Special Offer: High Fibre Wholemeal Country Baps, 80p" barker card (shelf edge label)
[c. 1987-c. 1988]Includes "Fresh from Sainsbury's Store Bakery" logo and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/9/15
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"High Fibre: Wholemeal" barker card (shelf edge label)
May 1988Includes "Fresh from Sainsbury's Store Bakery" logo and "Good Food Costs Less at Sainsbury's" slogan. A sticky note was attached to front reading "May 1988, Comment made to printer! B/ground too dark,...
SA/MARK/ADV/2/1/9/16
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"Sainsbury's Bread & Rolls suitable for Home Freezing" barker card (shelf edge label)
[1980s]Includes note "Freeze on Day of Purchase" and "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/9/17
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"Special Offer: Sainsbury's Wholemeal Hoagies, 35p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/9/18
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"Special Offer: Sainsbury's 30 Variety Rolls, 99p" barker card (shelf edge label)
[1980s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/1/9/19
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"Granary® Malted Wholemeal Bread, 37p" barker card (shelf edge label)
[1980s-1990s]Includes "Granary, Original and authentic Malted Wholemeal Bread" logo (with note "'Granary' is the Registered Trade Mark of Rank Hovis Limited") and "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/9/20
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"Sainsbury's Fresh Jam Doughnuts" barker card (shelf edge label)
[1980s-1990s]Includes "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/9/21
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"new: Grain D'or French Style Bread and Rolls" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/9/22
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"Easter at Sainsbury's: Hot Cross Buns" barker card (shelf edge label)
[1980s-1990s]Includes daffodil border and "Fresh from Sainsbury's Store Bakery" logo
SA/MARK/ADV/2/1/9/23
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"Hot Cross Buns" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/1/9/24
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"Sainsbury's Morning Rolls, 49p, Multibuy: Any 3 packs for £1.35, Save 12p" barker card (shelf edge label)
[c. 1989]Includes "take a closer look" slogan
SA/MARK/ADV/2/1/9/25
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"Sainsbury's 12 White Finger Rolls, Special Offer: 88p, Save 20p" barker card (shelf edge label)
[1990s]Includes "Sainsbury's, Where good food costs less" slogan.
SA/MARK/ADV/2/1/9/26
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"New From France: Sainsbury's Pain du Pays®" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/9/27
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"Sainsbury's White/Wholemeal Pittas, 23p, Half Price" barker card (shelf edge label)
[c. 1995]Includes image of Sainsbury's Chicken Zorba recipe, and slogans "As seen on TV" and "Sainsbury's. Everyone's favourite ingredient." For related recipe card see SA/MARK/ADV/3/4/3/1/20
SA/MARK/ADV/2/1/9/28
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"Special Offer: French Multi-Cereal Bread, 78p, Save 20p" poster
[1990s]SA/MARK/ADV/2/1/9/29
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"Special Offer: French Walnut Bread, 78p, Save 20p" poster
[1990s]SA/MARK/ADV/2/1/9/30
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"Sainsbury's American Style Ring Doughnuts, Trick or Treat, 69p, Save 30p" barker card (shelf edge label)
[1990s]Features a Halloween design with an image of a witch flying on a broomstick.
SA/MARK/ADV/2/1/9/31
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"32p, White Bread Batons, Buy 1, Get 2nd Half Price" poster
[1990s]SA/MARK/ADV/2/1/9/32
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"Organic Bread" poster
[c. Mar 1996]Includes note "As featured in March issue, 'Sainsbury's The Magazine'"
SA/MARK/ADV/2/1/9/33
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"Pain du Pays, Pain de Son de Campagne, New: 95p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/1/9/34
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"Kingsmill White Rolls, 69p, 8 for the price of 6" barker cards (shelf edge labels)
[1990s]SA/MARK/ADV/2/1/9/35
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