Comprises Point of Sale advertising material for baby products (including baby food); examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's." and "Sainsbury's. For mother and baby".
Products advertised include:
Baby food:
Sainsbury's First Menu Packets,
Non-food:
Sainsbury's Baby Lotion,
Sainsbury's Performers Nappies (including Ultra Dry and Junior Boy),
Sainsbury's Performers Baby Cloth Wipes with Baby Lotion ("...Soft and gentle on your baby"),
Non own-brand products:
Milupa Infant Dinners.
Non-food products
Baby needs point of sale
Comprises Point of Sale advertising material for baby products (including baby food); examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's." and...
Read all
Advertisements frequently refer to special offers;
Some examples feature the slogans "Good Food Costs Less at Sainsbury's." and...
- Ref. No: SA/MARK/ADV/2/2/1
- Format: Printed Material
- Date: [1980s-1990s]
- Level: File
- Extent: 8 items
- Access: Open
"Special Offer: Milupa Infant Dinners, 99p" barker card (shelf edge label)
[1980s-1990s]Includes "Good Food Costs Less at Sainsbury's" slogan
SA/MARK/ADV/2/2/1/1
"Junior Boy, Sainsbury's Performers" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/1/2
"You can do anything in Sainsbury's new Performers." barker card (shelf edge label)
[c. 1995]Includes "Sainsbury's: For mother and baby." slogan. The barker card relates to the 'Do Anything' television commercial.
SA/MARK/ADV/2/2/1/3
"Sainsbury's Performers Ultra Dry Nappies, 79p" barker card (shelf edge label)
[1990s]Includes "Sainsbury's: For mother and baby." slogan
SA/MARK/ADV/2/2/1/4
"New: Sainsbury's Performers Baby Cloth Wipes with Baby Lotion" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/1/5
"New: Sainsbury's Performers Baby Cloth Wipes with Baby Lotion" point of sale advertisement
[1990s]SA/MARK/ADV/2/2/1/6
"Sainsbury's First Menu Packets, Buy any 2, Get 3rd Free" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/1/7
"Sainsbury's Baby Lotion, Special Offer: Save 25%" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/1/8
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