Comprises Point of Sale advertising material for books and free publications; examples featured include barker cards, showcards, shelf labels, and posters.
Some signage advertises a Sainsbury's Childrens Book Event, "Ten years of Sainsbury's Children's Books - A feast for the imagination", and "Sainsbury's Summer Reading";
Some examples feature the slogan "Sainsbury's. Everyone's favourite ingredient".
Advertisements frequently refer to special offers on selected paperback books (e.g. "Wild horses" by Dick Francis);
Products advertised include:
Cookery books:
"Sainsbury classic cookbooks",
"The best of Sainsbury's" cookbooks (wholefood/baking/desserts/entertaining),
"Sainsbury's recipe library" series,
"Sainsbury's book of food" by Frances Bissell,
"Sainsbury's quick and easy cooking for students" by Cas Clarke;
Wine books:
"Sainsbury's pocket food & wine guide" by Kathryn McWhirter & Charles Metcalfe,
"Sainsbury's pocket wine guide 1995" and "Sainsbury's pocket wine guide 1997" by Oz Clarke,
"Sainsbury's encyclopedia of wine" by Oz Clarke,
"Superplonk": 1995, 1996,
Alice King's "Check it out" (Summer 1995),
Children's books:
Sainsbury's "Read me a story book", "My first books", "Concept books", "Play and learn" books, "A Christmas book",
Sainsbury's shaped puzzle book,
board books,
Non-Sainsbury's products:
"Where's wally" (childrens book).
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