Comprises Point of Sale advertising material for stationery and magazines; examples featured include barker cards, showcards, shelf labels, price lists and posters.
Advertisements frequently refer to special offers.
Some examples feature the slogans "Sainsbury's. Everyone's Favourite Ingredient" and "Sainsbury's. Everyone's Favourite Christmas Ingredient".
Products advertised include:
The Sainsbury's Magazine, Family Circle, Living Magazine, Jane Asher's Christmas Special, Good Living with Jane Asher (free with the BBC Good Food Magazine), Men's Health, Asian Home Gourmet Magazine,
gift wrap, writing paper refill pads, greeting cards price codes (including Andrew Brownsword/Gordon Fraser),
Christmas stamps, BT Phonecard.
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