Comprises Point of Sale advertising material for stationery and magazines; examples featured include barker cards, showcards, shelf labels, price lists and posters.
Advertisements frequently refer to special offers.
Some examples feature the slogans "Sainsbury's. Everyone's Favourite Ingredient" and "Sainsbury's. Everyone's Favourite Christmas Ingredient".
Products advertised include:
Magazines:
The Sainsbury's Magazine, Family Circle, Living Magazine, Jane Asher's Christmas Special, Good Living with Jane Asher (free with the BBC Good Food Magazine), Men's Health, Asian Home Gourmet Magazine,
Stationery:
gift wrap, writing paper refill pads, greeting cards price codes (including Andrew Brownsword/Gordon Fraser),
Other:
Christmas stamps, BT Phonecard.
"Family [magazine]: only 6d" point of sale advertisement
[1960s]SA/MARK/ADV/2/2/13/1
"Family [magazine]: Winter issue on sale next week, Only 6d, Only from... Sainsbury's" point of sale advertisement
[1960s]SA/MARK/ADV/2/2/13/2
"A Beef Recipe Book Free in Family [magazine]" point of sale advertisement
[1960s]SA/MARK/ADV/2/2/13/3
"Family [magazine]: only 6d" point of sale advertisement
[1960s]Advertises free new recipe book
SA/MARK/ADV/2/2/13/4
"Family Circle Happy Christmas Issue!, 55p" barker card (shelf edge label)
[1980s]Advertises "Free- Tempting turkey leaflet for a healthy Christmas"
SA/MARK/ADV/2/2/13/5
"Christmas Special, Living Magazine, 70p" barker card (shelf edge label)
[1980s]Advertises "Your Best Ever Christmas Dinner"
SA/MARK/ADV/2/2/13/6
"Special Offer: Sainsbury's Refill Pads, Feint or Narrow Margin, 99p" barker card (shelf edge label)
Aug 1987SA/MARK/ADV/2/2/13/7
"Sainsbury's 5 Assorted Sheets Super Quality Gift Wrap, 49p" barker card (shelf edge label)
[1980s]Features Christmas design
SA/MARK/ADV/2/2/13/8
"Sainsbury's Gift Wrap, £1.99" barker card (shelf edge label)
[1980s]Features Christmas design
SA/MARK/ADV/2/2/13/9
"Sainsbury's Luxury Gift Wrap, £1.50" barker card (shelf edge label)
[1980s]Features Christmas design
SA/MARK/ADV/2/2/13/10
"Jane Asher's Christmas Special" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/13/11
"Sainsbury's The Magazine. Every month Delia Smith's Cookery School, and lots more recipes in the new issue out now £1" point of sale advertisement
[1990s]SA/MARK/ADV/2/2/13/12
"Greeting Cards Price Codes" point of sale poster
[1990s]Poster (A4 size) listing the price codes and prices on greetings cards.
SA/MARK/ADV/2/2/13/13
"Andrew Brownsword/Gordon Fraser Price Codes" barker card (shelf edge label)
[1990s]Card indicating prices of items (presumably greeting cards).
SA/MARK/ADV/2/2/13/14
"BT Phonecard, £2 Off your shopping with this card when you spend £20 or more at Sainsbury's, Now on sale here" point of sale advertisement
[1990s]SA/MARK/ADV/2/2/13/15
"Sainsbury's The Magazine September Issue Out Now, £1.00" barker card (shelf edge label)
[c. 1995]SA/MARK/ADV/2/2/13/16
"Sainsbury's The Magazine October Issue Out Now £1.00" poster
[Oct 1995]SA/MARK/ADV/2/2/13/17
"Sainsbury's The Magazine November Issue Out Now, £1.00" barker card (shelf edge label)
[Nov 1995]SA/MARK/ADV/2/2/13/18
"Sainsbury's The Magazine November Issue - Out Now, £1.00" barker card (shelf edge label)
[Nov 1995]SA/MARK/ADV/2/2/13/19
"As featured in Delia Smith's Guide to Poultry & Game Cookery: Free with the Sainsbury's The Magazine November Issue" barker card (shelf edge label)
[Nov 1995]Includes "Sainsbury's. Everyone's favourite ingredient" slogan.
SA/MARK/ADV/2/2/13/20
"Christmas Stamps: 1st and 2nd Class stamps available from the cigarette kiosk" barker card (shelf edge label)
[1995]Includes "Sainsbury's. Everyone's Favourite Christmas Ingredient" slogan.
SA/MARK/ADV/2/2/13/21
"Sainsbury's The Magazine December issue Out Now, £1" barker card (shelf edge label)
[Dec 1995]SA/MARK/ADV/2/2/13/22
"Sainsbury's The Magazine Comfort cooking to beat the cold January issue Out Now £1" poster
[Jan 1996]SA/MARK/ADV/2/2/13/23
"Sainsbury's The Magazine January issue Out Now, £1" barker card (shelf edge label)
[Jan 1996]SA/MARK/ADV/2/2/13/24
"Newspapers: Please pay for your purchase at the cigarette kiosk or checkout" point of sale notice
[c. 1996]SA/MARK/ADV/2/2/13/25
"Price Codes" barker card (shelf edge label)
[c. 1996]Card indicating prices of items (presumably greeting cards).
SA/MARK/ADV/2/2/13/26
"Sainsbury's The Magazine: Free supplement! Top 20 recipes of 1995, February issue out now £1" barker card (shelf edge label)
[Feb 1996]SA/MARK/ADV/2/2/13/27
"Sainsbury's The Magazine: Free supplement! Top 20 recipes of 1995, February issue out now £1" poster
[Feb 1996]SA/MARK/ADV/2/2/13/28
"Sainsbury's The Magazine: Free supplement! Top 20 recipes of 1995, February issue out now £1" poster
[Feb 1996]SA/MARK/ADV/2/2/13/29
"Men's Health March Issue, Featuring Reflex, Sainsbury's Body System for Men, £2.25" barker card (shelf edge label)
[c. 1996]Advertises Reflex money off coupon.
SA/MARK/ADV/2/2/13/30
"Greeting Cards Price Codes" barker card (shelf edge label)
[c. 1996]Card indicating prices of greeting cards.
SA/MARK/ADV/2/2/13/31
"Sainsbury's The Magazine Free tape!" barker card (shelf edge label)
[May 1996]Barker card promoting the free "Best of Health!" audio cassette tape included with the May issue of Sainsbury's The Magazine.
SA/MARK/ADV/2/2/13/32
"Sainsbury's The Magazine Free tape!" barker card (shelf edge label)
[May 1996]Barker card promoting the free "Best of Health!" audio cassette tape included with the May issue of Sainsbury's The Magazine.
SA/MARK/ADV/2/2/13/33
"Sainsbury's The Magazine Free tape!" poster
[May 1996]Large poster promoting the free "Best of Health!" audio cassette tape included with the May issue of Sainsbury's The Magazine.
SA/MARK/ADV/2/2/13/34
"Good Living with Jane Asher: Free magazine worth £1 with June issue BBC Good Food Magazine" barker card (shelf edge label)
[Jun 1996]SA/MARK/ADV/2/2/13/35
"Sainsbury's The Magazine Summer Entertaining: Free 44-page recipe supplement June issue out now £1" barker card (shelf edge label)
[Jun 1996]SA/MARK/ADV/2/2/13/36
"Sainsbury's The Magazine Summer Entertaining: Free 44-page recipe supplement June issue out now £1" barker card (shelf edge label)
[Jun 1996]SA/MARK/ADV/2/2/13/37
"Sainsbury's The Magazine Summer Entertaining: Free 44-page recipe supplement June issue out now £1" poster
[Jun 1996]SA/MARK/ADV/2/2/13/38
"Sainsbury's The Magazine: Free 24-new Delia Smith recipes in our 44-page Dairy Supplement July issue out now £1" barker card (shelf edge label)
[Jul 1996]SA/MARK/ADV/2/2/13/39
"Sainsbury's The Magazine: Free 24-new Delia Smith recipes in our 44-page Dairy Supplement July issue out now £1" barker card (shelf edge label)
[Jul 1996]SA/MARK/ADV/2/2/13/40
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