Comprises Point of Sale advertising material for DIY and electrical goods; examples featured include barker cards, showcards, shelf labels, and posters.
(Also to include Appliances and technology, i.e. phones, TVs, cameras, hoovers, kitchen appliances, electrical grooming products)
Advertisements frequently refer to special offers;
Some examples feature the slogan "Sainsbury's Sound + Vision".
Products advertised include:
Personal care appliances:
Braun Independent Styling Brush,
Phillips Pro-Air Styler,
Phillips Hairdryer with Diffuser;
Swatch watches
Entertainment:
Videos (e.g. Disney, Comedy Classics, and Fitness);
Video rental service (featuring rental price information);
CDs (e.g. Album Chart, and Classic FM) and cassettes
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