Comprises Point of Sale advertising material for DIY and electrical goods; examples featured include barker cards, showcards, shelf labels, and posters.
(Also to include Appliances and technology, i.e. phones, TVs, cameras, hoovers, kitchen appliances, electrical grooming products)
Advertisements frequently refer to special offers;
Some examples feature the slogan "Sainsbury's Sound + Vision".
Products advertised include:
Personal care appliances:
Braun Independent Styling Brush,
Phillips Pro-Air Styler,
Phillips Hairdryer with Diffuser;
Swatch watches
Entertainment:
Videos (e.g. Disney, Comedy Classics, and Fitness);
Video rental service (featuring rental price information);
CDs (e.g. Album Chart, and Classic FM) and cassettes
"Videos are now on sale from the Kiosk" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/2/1
"Entertaining Offers at Sainsbury's, Selected Video Titles, Only £6.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/2
"Free Membership, Rental Price Information, Sainsbury's sound + vision"
[1990s]Includes price breakdown of film rental fees and fines
SA/MARK/ADV/2/2/2/3
"Swatch watch straps and batteries are available from the Pharmacy counter" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/4
"Sainsbury's Customer Information: Music Cassettes and CDs: The title you select will be put into the empty case when you pay at the kiosk." barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/5
"Sainsbury's Customer Information: Guide to Video Certificates" barker card (shelf edge label)
[1990s]Includes key to film classifications.
SA/MARK/ADV/2/2/2/6
"Braun Independent Styling Brush, Introductory Offer: £14.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/7
"Save £2 When You Buy 'The Return of Jafar' plus Any Other Disney Video" barker card (shelf edge label)
[c. Feb 1995]SA/MARK/ADV/2/2/2/8
"Save £2 When You Buy 'Snow White' and Any Other Disney Video" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/9
"Buy Pinocchio and any other Disney Video and get a Free Kodak Fun Camera" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/10
"Electrical" poster
[1990s]SA/MARK/ADV/2/2/2/11
"Exclusive to Sainsbury's: Classic FM CD Selection, Only £7.99" barker card (shelf edge label)
[1990s]Includes "sound + vision" logo
SA/MARK/ADV/2/2/2/12
"Exclusive Pre-order offer at Sainsbury's: 'Batman Forever': Free Batman Flying Disc" barker card (shelf edge label)
[c. Nov 1995]SA/MARK/ADV/2/2/2/13
"Philips Hairdryer with Diffuser, Special Offer: Save £2.00, £15.95" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/14
"Philips Pro-Air Styler, Special Offer: Save £3.00, £21.95" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/15
"Sainsbury's sound + vision: selected fitness titles, only £6.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/16
"Sainsbury's sound + vision: Two new titles on CD: Romantic Classics, Tranquil Classics, Only £7.99" barker card (shelf edge label)
[1990s]Includes "Exclusively Selected by Classic FM" logo
SA/MARK/ADV/2/2/2/17
"Sainsbury's sound + vision: Videos for Valentine's Day, Outstanding Value, Selected Titles, Only £7.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/18
"As featured in Sainsbury's sound + vision Album Chart: Help Sainsbury's support Tommy's Campaign" barker card (shelf edge label)
[c. 1996]Advertises 'BabyLove' CD and cassette. Includes Tommy's Campaign logo.
SA/MARK/ADV/2/2/2/19
"Sainsbury's sound + vision: Comedy Classics, Only £7.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/20
"Sainsbury's sound + vision: New: Disney's Around The World with Timon and Pumba, Only £11.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/2/21
"Sainsbury's sound + vision: Exclusively Selected by Classic FM Summertime Classics, £7.99" barker card (shelf edge label)
[1990s]Includes "'Get in the mood for Summer!'" slogan
SA/MARK/ADV/2/2/2/22
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