Comprises Point of Sale advertising material for health and beauty products and toiletries; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (such as the "Summer Pick 'N' Mix Toiletries": Buy any 2 Get 3rd Free), Multibuys, and competitions; one example features the slogan "Indulge Yourself. You deserve it!".
Sainsbury's products advertised include:
Sainsbury's "TOPS" Toothpaste,
'J' Cosmetics: foundation mousse, powder eye pencils; advertisements use the following slogans "The Changing Face of 'J'", "Spring Celebration", "Single Eyes", and "Colours from the Orient".
Non-Sainsbury's products advertised include:
Wisdom Plaque Control Toothbrush,
Wilkinson Lady Protector Razor and cartridges,
Oil of Ulay soap bar,
Silvikrin hairspray and mousse,
L'Air de Temps Eau de Toilette Spray and Soap Set (Mother's Day),
Clarins products,
Kotex Maxi Towels,
"Legendary Harley-Davidson" men's toiletries;
"Nature's Compliments" Starflower & Almond Hand & Nail Cream, (1990s)
Deodorants: 'Mum', 'Sure 24hr' range ("Get set for Summer. Make it one to remember");
Shampoo/conditioner: Pantene Pro-V Shampoo, Flex Shampoo, Helene Curtis 'Botanical Blends' range;
Hair gels: Studio Gel, Wella "Shock Waves" Gel;
Face creams: Oil of Ulay Pro-Vital moisturiser and creams, Synergie Wrinkle Lift;
Fine fragrances: Addiction, Jean Marie Pascal Eau de Parfum, "C'est La Vie!";
Hair dye: Clairol 'Glints', Garnier 'Movida' Easy-Creme.
Sure Deodorant multibuy offer
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