Comprises Point of Sale advertising material for health and beauty products and toiletries; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (such as the "Summer Pick 'N' Mix Toiletries": Buy any 2 Get 3rd Free), Multibuys, and competitions; one example features the slogan "Indulge Yourself. You deserve it!".
Sainsbury's products advertised include:
Sainsbury's "TOPS" Toothpaste,
'J' Cosmetics: foundation mousse, powder eye pencils; advertisements use the following slogans "The Changing Face of 'J'", "Spring Celebration", "Single Eyes", and "Colours from the Orient".
Non-Sainsbury's products advertised include:
Wisdom Plaque Control Toothbrush,
Wilkinson Lady Protector Razor and cartridges,
Oil of Ulay soap bar,
Silvikrin hairspray and mousse,
L'Air de Temps Eau de Toilette Spray and Soap Set (Mother's Day),
Clarins products,
Kotex Maxi Towels,
"Legendary Harley-Davidson" men's toiletries;
"Nature's Compliments" Starflower & Almond Hand & Nail Cream, (1990s)
Deodorants: 'Mum', 'Sure 24hr' range ("Get set for Summer. Make it one to remember");
Shampoo/conditioner: Pantene Pro-V Shampoo, Flex Shampoo, Helene Curtis 'Botanical Blends' range;
Hair gels: Studio Gel, Wella "Shock Waves" Gel;
Face creams: Oil of Ulay Pro-Vital moisturiser and creams, Synergie Wrinkle Lift;
Fine fragrances: Addiction, Jean Marie Pascal Eau de Parfum, "C'est La Vie!";
Hair dye: Clairol 'Glints', Garnier 'Movida' Easy-Creme.
Sure Deodorant multibuy offer
"Discount '78: Silvikrin shampoo, 25p; Silvikrin, 32p" poster
[1978]SA/MARK/ADV/2/2/3/1
"Discount '78: Colgate toothpaste, 19p; Palmolive toilet soap, 12p" poster
[1978]SA/MARK/ADV/2/2/3/2
"Discount '78: Sainsbury's Toilet Rolls, 19½p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/3/3
"Discount '78: Sainsbury's Toilet Rolls, 39p" barker card (shelf edge label)
[1978]SA/MARK/ADV/2/2/3/4
"Natur" poster
[1980s]SA/MARK/ADV/2/2/3/5
"Powder Eye Pencils, £2.85" barker card (shelf edge label)
[1980s]Barker card also states "3 rich shades of eyeshadow in silky smooth powder pencils with a sharpener". Features Christmas design
SA/MARK/ADV/2/2/3/6
"Jean Marie Pascal Eau de Parfum, £4.99" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/7
"Studio Gel, £1.15" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/8
"J Cosmetics, Spring Celebration" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/9
"Spring Celebration, J Cosmetics" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/10
"J [Cosmetics], Foundation Mousse" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/11
"J [Cosmetics], Single Eyes, 95p" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/12
"J [Cosmetics], Colours from the Orient" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/13
"J [Cosmetics], Colours from the Orient" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/14
"The Changing Face of J [Cosmetics]" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/2/3/15
"Wella Shock Waves Gel, £1.95, Multibuy: Any 2 for £2.90, Buy 2 Save £1" barker card (shelf edge label)
[c. 1991]The reverse is inscribed "Not this one (supplied for border)"
SA/MARK/ADV/2/2/3/16
"Wisdom Plaque Control Toothbrush, £1.38, Multibuy: Any 2 for £1.38, Buy 1 Get 1 Free" barker card (shelf edge label)
[c. 1991]The reverse is inscribed "Or this one, centre panel only"
SA/MARK/ADV/2/2/3/17
"Sure Deodorant, £1.35, Multibuy: 2 for £2.30, Save 40p" barker card (shelf edge label)
[c. 1991]SA/MARK/ADV/2/2/3/18
"Oil of Ulay Soap Bar, 79p, Multibuy: Any 2 for £1.08, Save 50p" barker card (shelf edge label)
[1990s]Includes "Where good food costs less" slogan
SA/MARK/ADV/2/2/3/19
"£100 off Your Next Holiday, plus Win a Worldwide Expenses Paid Holiday Every Day, Silvikrin Hairspray and Mousse" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/20
"Clarins products are available at 10% discount from this counter" barker card (shelf edge label)
[1990s]"Stamford" printed in lower right corner
SA/MARK/ADV/2/2/3/21
"Fragrance of the Month: C'est La Vie! £8.00, Save £20.00" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/22
"Kotex Maxi Towels, Special Offer: £1.59, Save 40p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/23
"Kotex Maxi Towels, Special Offer: £1.39, Save 30p" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/24
"Synergie Wrinkle Lift, Save £1.00" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/25
"New Range: Legendary Harley Davidson" barker card (shelf edge label)
[1990s]Includes "The Scent of Freedom" slogan
SA/MARK/ADV/2/2/3/26
"You can Win a Car Thanks to MUM at Sainsbury's" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/27
"feel good enough to eat: Addiction" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/28
"Kate Shapland, Beauty Editor - Woman's Journal suggests Pantene For hair so healthy it shines" barker card (shelf edge label)
[1990s]Advertises Pantene Pro-V Pro-Vitamin shampoo
SA/MARK/ADV/2/2/3/29
"Oil of Ulay Tinted Moisturiser, Night Cream, Day Cream, Special Offer: Save up to £1.50, £4.49" barker card (shelf edge label)
12 Nov 1995The barker card is inscribed "Pro-Vital". Labelled on back "11032076", referring to SA/MARK/ADV/2/2/3/31
SA/MARK/ADV/2/2/3/30
"Oil of Ulay Pro-Vital Tinted Moisturiser, Night Cream, Day Cream, Introductory Offer: Save up to £1.50, £4.49" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/31
"Buy One... Sainsbury's TOPS Freshmint Fluoride Toothpaste, 79p, Get One Sainsbury's 66 Sugar Free Chewing Gum Free!" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/32
"Save up to 35%, Fine fragrances" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/33
"New: Pantene Pro-V Shampoo, Feel The Health!" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/3/34
"Wilkinson Sword Lady Protector Razor + 3 Cartridges, Special Offer: £3.49, Save £1.00" barker card (shelf edge label)
[1990s]Includes "Indulge yourself, You deserve it!" slogan
SA/MARK/ADV/2/2/3/35
"Special Offer: £17.50, Save £7.50, L'Air de Temps Eau de Toilette Spray and Soap Set" barker card (shelf edge label)
[c. 17 Mar 1996]Mother's Day promotion, includes Mother's Day date, Sunday 17th March
SA/MARK/ADV/2/2/3/36
"Feel the Power of Colour" point of sale advertisement
[1990s]Advertises Linda Evangelista Ultress Shade Z5 and Y43
SA/MARK/ADV/2/2/3/37
"Feel the Power of Colour" point of sale advertisement
[1990s]Advertises Linda Evangelista Ultress Shade Z5 and Y43
SA/MARK/ADV/2/2/3/38
"Sainsbury's TOPS Sensations Toothpaste, Special Offer: 68p, Half Price" barker card (shelf edge label)
[1990s]Barker card states offer ends 30th March
SA/MARK/ADV/2/2/3/39
"Botanical Blends Shampoo/Conditioner, Special Offer: Save 50p, £1.49" barker cards (shelf edge labels)
[1990s]Printer format version
SA/MARK/ADV/2/2/3/40
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