Comprises Point of Sale advertising material for pharmaceuticals; examples featured include barker cards, showcards, shelf labels, and posters.
Products advertised include:
Own brand products:
Sainsbury's Vitamins 30 Fruit Flavoured Chewable Tablets ("No Artificial Colours" and "No Artificial Preservatives"),
Sainsbury's First Aid Kit,
Sainsbury's 'Liberty' Range (including tampons),
Non-Sainsbury's products:
Bassett's Jelly Babies Soft & Chewy Vitamins,
Beecham 'Resolve' sachets,
Hedex [paracetamol],
Autan Insect Repellent Spray,
Nurofen [ibuprofen],
TCP Antiseptic Liquid.
Some advertisements refer to special offers.
"Hedex, 74p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/1
"TCP Antiseptic Liquid, £1.02" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/2
"Sainsbury's First Aid Kit, £4.95" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/3
"Beecham Resolve with Glucose and Paracetamol, 99p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/4
"Autan Insect Repellent Spray, £2.59" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/5
"Hedex, 99p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/6
"Trial Size: Sainsbury's Liberty 5 Tampons Super, 15p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/7
"Trial Size: Sainsbury's Liberty 5 Tampons Regular, 15p" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/8
"Sainsbury's Vitamins, 30 Fruit Flavoured Chewable Tablets" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/2/5/9
"To Purchase These Items Please Ask for Assistance at the Pharmacy Counter" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/10
"Customer Information: If you are pregnant or on medication, please consult the Pharmacist before purchasing any of these products." barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/11
"If you require help or advice with medicines please talk to our pharmacist" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/12
"Medical aids are available by special order. Please ask our pharmacist for details" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/13
"If you cannot see what you require please ask the pharmacist" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/14
"Once you have made your purchase please do not open the sealed pharmacy bag until you have left the store, Thankyou" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/15
"All products in this Pharmacy - except medicines, ½ Price" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/16
"Have you tried the Liberty Range? 25% Off Selected Lines, Sainsbury's Liberty" point of sale advertisement
[1990s]SA/MARK/ADV/2/2/5/17
"Nurofen, £1.39" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/18
"New: Bassett's Jelly Babies Soft & Chewy Vitamins, £1.49" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/2/5/19
Comments
Comments (0)