Comprises Point of Sale advertising material for household products; examples featured include barker cards, showcards, shelf labels, and posters.
Advertisements frequently refer to special offers (including Multibuys) and competitions. Some advertisements inform customers about 'money off' coupons to be found in issues of The Sainsbury's Magazine.
Some examples feature the slogans "Sainsbury's. Where good food costs less", "Spring Cleaning at Sainsbury's", "Sainsbury's Summer Cleaning", "Sainsbury's Autumn Cleaning", "Essential Low Price", and "Everyday low price".
Products advertised include:
Household cleaning products:
Sainsbury's Pine Disinfectant, Pine Fresh Liquid Lavatory Cleaner, Multi-Surface Liquid Cleaner,
Sainsbury's Spray Window Cleaner refill,
Sainsbury's Clean and Shine,
Sainsbury's Furniture Polish with Beeswax,