Special offer posters1990s
Three banner-style posters in cream with red sash design, with bar code in corner. 1. 'Sainsbury's value' 2. 'Special offer' 3. 'Special purchase'
'Discount 84' blank sign1984
260mm x 200mm 'Discount 84' sign in laminated plastic material. The sign is otherwise blank, and was probably intended to have special offers or notices written on it.
'Reduced price' sign1970s-1980s
145mm x 50mm sign in lime green with yellow border with the words 'Reduced price'.
Discount '78 barker cards1978
Barker cards (cardboard labels attached to shelf edges) promoting a wide range of items which were reduced in price as part of the Discount '78 campaign. Each card promotes the price of one specific...
Discount '78 price labels1978
Cardboard labels/markets which indicate the price of items reduced as part of the Discount '78 campaign. They were possibly used on display units at the ends of gondolas (shelving units). The labels...
Discount '78 shelf edge price reduction labels1978
Cardboard price markers with the Discount '78 logo showing the previous price in red text crossed out, and the new reduced price in blue text. The labels indicate the price only - they do not specify...
Discount '78 point of sale arrows
Small cardboard signs with Discount '78 logo and a downwards arrow possibly used as a shelf edge label to highlight products on special offer as part of the Discount '78 scheme.
Discount '78 shelf edge label
Small label with Discount '78 logo presumably used as a label on a shelf edge.
Sainsbury's Discount '82 banner
Paper banner of the Sainsbury's Discount '82 logo.