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Poster with photograph of man with a stew or casserole and the copy 'Sainsbury's village shop- serving your community. You can buy a specially selected range of Sainsbury's products in this store'. Includes logos of the endorsing parties: ViRSA (Village Retail Services Association); Post Office; ACRE.

This poster is advertising a pilot scheme which saw village shop keepers buy Sainsbury's own label products wholesale from Sainsbury's, and sell them in store at a price decided by themselves.