Comprises Point of Sale material advertising Christmas lines; examples featured include barker cards, showcards, shelf labels, and posters.
Some examples feature the slogans: "Sainsbury's. Everyone's favourite Christmas ingredient".
Lines advertised includes:
various kinds of crackers, packs of 20 Charity Christmas cards;
posters: "An ideal Christmas Gift"; "Christmas Clearance Half Price"; "Christmas Value at Sainsbury's" (Everyone's Favourite Ingredient)
; "Christmas Cards at Sainsbury's in Kempston";
"Give Sainsbury's Gift Tokens This Christmas, 5/-, 10/-" showcard
[1950s-1960s]Notice advertising Sainsbury's gift tokens. Notice reads ' Give Sainsbury's gift tokens this Christmas 5/- 10/-'.
SA/MARK/ADV/2/5/1/1
"Christmas Cards at Sainsbury's in Kempston" poster
[c. 1970s]SA/MARK/ADV/2/5/1/1A
"Sainsbury's Super De Luxe Crackers, £9.99" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/5/1/2
"Sainsbury's Table Crackers, £8.99" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/5/1/3
"Sainsbury's Table Crackers, £6.99" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/5/1/4
"Sainsbury's Table Crackers, £6.99" barker card (shelf edge label)
[1980s]SA/MARK/ADV/2/5/1/5
"Sainsbury's 6 Musical Crackers, £9.99" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/5/1/6
"Sainsbury's Snow White and the Seven Dwarfs 10 Christmas Crackers, £7.99" barker card (shelf edge label)
[1980s-1990s]SA/MARK/ADV/2/5/1/7
"An ideal Christmas Gift" barker card (shelf edge label)
[1990s]Labelled on back "743/G025, PPS[?] ONXM, Cookery Books., An ideal Christmas Gift[?], 144247, 742.G028, Childrens Books, An ideal Christmas Gift, PPS[?] ONXM, 144248."
SA/MARK/ADV/2/5/1/8
"Sainsbury's 12 Multi-Colour Crackers, £7.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/5/1/9
"Sainsbury's 6 Super De Luxe Crackers, £14.99" barker card (shelf edge label)
[1990s]SA/MARK/ADV/2/5/1/10
"Christmas Value at Sainsbury's" poster
[1990s]Includes "Sainsbury's. Everyone's favourite ingredient." slogan
SA/MARK/ADV/2/5/1/11
"Christmas Clearance, Half Price" barker card (shelf edge label)
[1990s]Includes "Sainsbury's. Everyone's favourite ingredient." slogan
SA/MARK/ADV/2/5/1/12
"Sainsbury's 20 Charity Christmas Cards, £1.99" barker card (shelf edge label)
[1990s]Includes logos of: Oxfam; NSPCC (National Society for the Prevention of Cruelty to Children); Age Concern; ChildLine
SA/MARK/ADV/2/5/1/13
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