"Fresh ideas for breakfast" booklet

Booklet promoting breakfast as "a healthy start" to the day, and featuring "Fresh Idea" serving suggestions and a variety of products.

Products promoted include:
Greek yogurt, honey, fresh fruit, seeds, nuts, Kellogg's cereals and breakfast bars, ready made fruit compote, low fat fromage frais, eggs, bacon, HP sauces and baked beans, tomatoes, teas, coffees, fruit juices, milk, bakery products (croissants, crumpets, English muffins and bagels), and low fat spreads, jams and marmalades;

Booklet features the "Fresh ideas for breakfast at Sainsbury's" alarm clock logo and "Kellogg's National Breakfast Week" logo.

Booklet was available to customers at no charge as part of the "Sainsbury's Fresh food, fresh ideas" advertising campaign and features colour photographs.