1990s-2000s
"Taste the Sainsbury's difference" booklet
Leaflet promoting the quality of Sainsbury's own-brand products, and the "Sainsbury's Better Quality… Same Price" campaign in which Sainsbury's improved recipes and added ingredients to own-brand products in response to customer comments.
- Ref. No: SA/MARK/ADV/3/1/1/3/19
- Date: [c. 1998]
- Level: Item
- Extent: 1 item
- Access: Open
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Leaflet promoting the quality of Sainsbury's own-brand products, and the "Sainsbury's Better Quality… Same Price" campaign in which Sainsbury's improved recipes and added ingredients to own-brand products in response to customer comments.
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